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Happy New Year! Are you as fired up as we are?
Greetings!
Hello and welcome to this month's newsletter, which is bursting with loads of ideas and info!
Ali has flown off to Tanzania for two weeks to finalise a project he has been involved in for the past two years! It is the culmination of some very hard work by several professionals from all over Tanzania and he will be reporting back on this in his blogs for February.
Liz has been brushing up her skills in Business Analysis - she spent the first three days back at work in London on a gruelling course and then sat an exam! The good news is that the stuff she has learned will benefit everyone because we now have MORE ideas on how to revolutionise the delivery of complex, detail-oriented training courses PLUS, as part of the BTPM course we shall be adding some particular business analysis tools to assist the trainers we work with to become even more successful!
So, without further ado, here it is!
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The Ultimate Training System!
The Business Trainers Performance Method Course
What is it that spells the difference between failure or success? In today's uncertain economy it isn't enough to be good at what you do, you have to be the best at what you do! Every once in a while you come across an idea that really makes a difference and guess what?
We have had that idea - we have re-written the rules - we have found a better solution, we're about to change the way training is delivered - we have created a meticulously prepared, jam-packed, smorgasbord of training that is specifically aimed at you - especially if you already consider yourself to be the best in the business of training!
We're putting the final touches to our forthcoming seminar where we will introduce you to the Business Trainers Performance Method Course - incorporating SNAP Sessions - Strategy, Networking, Analysis and Promoting -
We'll be telling you much more about this at the seminar in March but essentially, we will be offering some extra specialised coaching that will complement the new method of training. The SNAP Sessions will give you the time to customise the BTPM and fit it around and into your existing portfolio of training.
With the strategic partnerships we are forging with existing super-trainers like Sharon Gaskin and Joanna Bremner, we are confident that we are going to be offering the must-have training course of 2012 - particularly when you realise the solid experience, talent and imagination that is stitched into it.
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#2
SMILE AS YOU WALK INTO THE ROOM In our book, "FIFTEEN ESSENTIAL WAYS TO BECOME A BETTER TRAINER," the second problem mentioned how trainers can lose their audience within the first 60 seconds because they fail to open the session in a positive and dynamic way. We suggested that a solution is to smile as one walks into the room. What could be more cheesy and artificial than a forced smile? Perhaps there is a charm school somewhere that trains people to Botox one on before sailing in to do an immaculate Power-Point presentation, but as I reflect on what smiling can accomplish if it is genuine, the underlying truth of this seemingly simple principle begins to unfold... Despite a theatre background I simply can't turn on a smile. I know from long experience in a wide range of training settings that a genuine smile ("he seems nice") can relax others, but the paradox is how to manage one when there seems no authentic occasion to smile? I believe in walking my talk. The Business Trainers Performance Method is about connecting with even the shyest person in the room on a level which opens up that person's most receptive, creative and playful mindset: the mode in which they and the others they interact with are empowered to take on what you aim to train them in with the maximum possible ownership and effectiveness. I use participation to open up that space: in the individual, in the training room and in the subject area itself, by encouraging people to play with information and get to a place where they can hear and see themselves and each other using what is being taught as soon as possible. So an exercise that immediately models this texture and mode of learning in the room; that shows that I myself am subject to exactly the same principles and practices and that provokes general all-round smiling as a true expression of the pleasure of learning in a participatory mode is what I'm after! The room is full of rows of seats. There is no space to do something active and there are 100 people. I ask each person to find out one thing their partner is really good at and to play with the idea of an epithet (a nickname if you will) they can use to introduce this new expert to the group. The only rule: the epithet must start with the same letter as the person's first name. Able Ali; Active Ali; Attentive Ali... Bad luck if your partner is called Zena! Or Xerxes... No room has ever failed to fill with laughter and the sound of rapidly melting ice if I use an exercise such as this. By including myself, I model my own enthusiasm and the fact that I am subject to the rules of my own exercises: a serious indication of relationship, presented in a light-touch way. I create a roomful of stakeholders whose expertise has just been celebrated (however frivolously). I open up a learning space where every participant's voice has been heard and where every individual has entrusted a little piece of personal truth to someone they have only just met. One simple exercise, but what an investment! If I read the list in bold above and am reminded how important it is to advance these qualities in all quality training, it's guaranteed to wipe the smile off my face. But my Able Ali exercise has brought all of these into the room without artifice or manipulation. And that is something to smile about.
Ali Campbell January 2012
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We would like to take this opportunity to introduce Joanna Bremner to you.
Joanna will be facilitating the networking day within the SNAP Sessions!
Joanna will talk to you about Social Media, Elevator Pitches, Networking meetings and how to really use networking to generate leads and convert them to sales.
Joanna Bremner
Joanna loves training people! She is also an expert on the benef its of networking. One of her other hats is as a group director of a NABO Networking Group, which she hosts in Eastbourne every fortnight.
She is a seasoned veteran in the field of training and networking, although she likes to say she started very young!
After many years teaching in Secondary Education and Training Adults, she became a freelance training consultant in 2005 and has helped hundreds of people to achieve their goals and promotions into careers they never thought possible. Joanna's specialism is helping people to eliminate the fear of public speaking - her high-energy, motivational delivery style combined with the twenty plus years of experience as a teacher, presentation skills coach, trainer, speaker and
communication expert will get anyone the results they want.
Joanna started Accrete Training in 2009 and it is made up of a group of independent training consultants that Joanna co-ordinates and manages to fit the training required. Because they are small and independent they are able to work very closely with their clients, delivering the most suitable training in the most successful way.
Joanna was one of the first trainers we worked with and she is fully trained in using the Business Trainers Performance Method of participatory training. Joanna is so happy with it that she is confident enough to tell her clients, very categorically, that it has been proven to help them to remember twice as much as they would normally remember using traditional training approaches. She believes it is more fun, more engaging and does motivate them like never before.
She has testimonials from her clients who have undertaken this method of training. Anyone can see how they have found that this method of training helped them to progress beyond their initial expectations.
To find out more about Joanna's company you can visit her website:www.accrete-training.co.uk
and if you want to find out more about how networking can help you:
www.nabonetworkingeastbourne.com
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Don't Miss Out!
FREE BOOK
We still have free copies of our book, Fifteen Essential Ways To Become A Better Trainer available.If you would like a copy, please visit
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For those who demand excellence - the date is set - We will be hosting the first of a series of seminars in March 2012.
Put this date in your DIARY
TUESDAY 20 MARCH 2012
You will NOT want to miss this seminar
When you come along to the seminar, we will be giving you tons of free information and demonstrating proven techniques for increasing your training skills!
Ali Campbell be showing you the core principles of the Business Trainers Performance Method which will incorporate extra sessions to help you to improve your sales, improve your business and make more money from training in 2012! We hope you have enjoyed this month's issue - don't forget to ensure we are on your white list!
Liz Wright & Ali Campbell
Campbell Wright Ltd |
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Featured Blog
Every month Ali Campbell will share an insight from his international work in community education. These Blogswill shed more light on the Business Trainers Performance Method. |
RECIPE OF THE MONTH
THIS IS NOT A MARKER PEN
This is something I was taught by Augusto Boal.
For this little exercise, get your group into a circle and pass an object around - ask the first person to describe what it is.
For example, you could pass round a marker pen. The first person holds it and says,
"This is not a marker pen, it's a ..."
They choose something that it could be, for example, a microphone, and they demonstrate what it is.
The next person then takes the pen, now a microphone, and talks into it.
"Wait a minute, this is not a microphone, it's a..." and again demonstrates its new function.
Thus it is passed around the circle changing its form and being used for all kinds of activities. Remember to have fun and always give someone else's idea a go.
Enjoy this exercise: it is one of many ways a group can begin to create a safe shared space where a more participatory, whole-person mode of learning prevails. The brief awkwardness some may feel as they step out of personal comfort zones will immediately pay returns as the room fills with meaning, identification...and laughter.
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