DECEMBER 2011Issue: 1

Welcome to our first newsletter
 
Greetings!

Here it is, our first of many newsletters that we will be sending out at the end of each month. We are researching the content to ensure that we only bring interesting, useful and honest content to you - we appreciate how busy everybody is and we ourselves, dislike receiving spammy emails or information that isn't worth the time it takes to read! 

Bearing that in mind, we'll keep this intro short and let you know what's included this month!

In This Issue
PREPARE
Sharon Gaskin
Featured Blog
Recipe of the Month
#1 Be PREPARED!  
In our book, "Fifteen Essential Ways To Become A Better Trainer" we shared with you the seven elements you need in order to successfully be prepared. What we didn't say was that you need to practise these until they become automatic because until you have merged them into your own process, you could easily miss out one or two of the elements. That is when things start to go wrong and you end up putting yourself under a lot of stress.

 

Therefore, it is critical that you become as familiar as possible with all seven elements before you start to deliver, especially if you are training at a new client's place for the first time. Remember, every time you run your programme it's best to go through the PREPARE routine, even if the programme is to be run many times.

 

Pre- visit the location

 

For me this has always been the first vital element of my PREPARE. It is ensuring the environment is right for me and right for the participants as well. Remember to liaise with the people at the training venue to make sure you have flipcharts, projectors etc., and that the room layout is right. When I'm running an event, I always aim to get to the venue well before to set up the room well in advance and to check the equipment in good time

 

Research the company

 

You might think we put this one in just to get the "R" but truthfully, this element was borne out of my experience - I turned up one day to present a seminar to what I thought was a group of recruitment agents, only to find they were accountants. I had made the mistake of getting the name of the company confused in my mind with a similar sounding one. I can tell you - the experience shook me! It also meant that I went in with lots of fun games relating to recruitment which didn't exactly work with the accountants. Our suggestion therefore generates the second element, which is to research new clients and ensure you know who it is you are training/coaching and exactly what it is they are expecting.

 

Engage with the 'booker'

 

This element is also important because it is very easy to arrive at a company and if you haven't 'engaged' with the person who booked you in the first place, it is quite likely they won't be booking you again. Show your gratitude that they have recognised your ability and extend a hand of friendship. You don't have to become best friends but it doesn't hurt to create allies in certain corporate companies.

 

Prepare enough course materials

 

I believe this is one of the most important elements of the PREPARE. It is your materials for use during the programme. As with the content it's up to you to develop these and you need to make sure you have the right paperwork in the right place at the right time and in the right numbers! I have been on training courses where I was asked to share the documentation with the guy sat next to me. I hated it so when I am training a group, I always ensure I have enough to go round!

 

Ask to try out the equipment

 

This element doesn't just cover things like projectors, it also covers checking out where the light switches are - you can't show a DVD with the lights on. You might need to see where the blinds or curtains are pulled, which machine to use for playing DVDs, whether they use overhead projector or one that runs through the laptop; if you use Apple IPad, are they compatible...

I usually go along and have a good play around before the 'course' begins. I learnt this from my DJ days when I would work in different DJ booths - all the clubs had different makes of decks and mixing desks so if I hadn't checked them out earlier in the evening, my mixing would have been so awful everyone would have left the dance floor!

 

Remember to bring your survival pack

 

Ali and I each have a bag that is filled with all sorts of things ranging from post-it notes, pens, pipe cleaner sticks, spare extension cords, spare laptop leads, a universal plug thingy and countless other fiddly bits and bobs and we can both confirm, that we have both probably pulled things out of those bags on nearly every occasion of training - you just never know what it is you night need!

 

Errors, eek!

 

This is the last element but by no means the least important.  Just remember that nobody is 100% perfect and mistakes and errors are part of the normal human experience. Allow yourself to be human. If you do make a mistake, just apologise and people will think the better of you for it. 

 

We haven't taken anything away from our seven elements but we hope we have thrown some more light on them and allowed you to see that they have all been borne out of our own experiences.  As we said in the book, the solution is simple but often forgotten, particularly when you have been delivering training for a long time - maybe complacency has settled in.

 

'PREPARE' probably does sound a bit obvious but it is amazing how often we 'know' it, but don't actually 'do' it. Pride and arrogance can be our worst enemies. Pride kicks in whenever we are feeling fearful or nervous and arrogance rears its ugly head whenever we feel threatened.  Both of those bad habits can sabotage our training, particularly if we are tired. 

 

We recently met with Sharon Gaskin and made a great connection - we quickly realised our ways of working and our training ethos are complementary.

If you haven't heard of Sharon, let us introduce her:

Sharon Gaskin 
 

Sharon Gaskin is the founder of The Trainers Training Company and she works with freelance trainers to help them create and grow successful and profitable training businesses.  

 

Sharon is someone who has been in training and development for 20 years. She has worked within large corporates as a Training Officer and Training Manager. 10 years ago she became a freelance trainer. She started from scratch, she had just moved into a new area, she didn't know anyone, didn't know anything about marketing or selling. Yet she managed to create a successful training business with many corporate clients such as Zurich, Europ Assistance and Lloyds Register Quality Assurance.

 

In 2008 she set up the Trainers Training Company. One of the biggest frustrations for her when she started out as a freelance trainer was the lack of information and support to help her start up and grow the business. There was a lot of generic advice around on starting a business but nothing specific to the training industry. She was finding increasingly that because people knew that she was doing it they started coming to her for advice on the things they should do become a freelance trainer, things like

  • "How do I get corporate clients?"
  • "How should I market myself?"
  • "How do I work out what to charge?"

So she created The Trainers Training Company which is a One Stop Shop for freelance trainers to help them create and grow their businesses. It is now her main priority and focus and she is absolutely passionate about it. She is a freelance trainer still, she's been there and done it and she knows how hard it can be, particularly when one first starts out.

 

If you want to find out more about Sharon here's a link to her website:

 

http://www.thetrainerstrainingcompany.co.uk 

 

Don't Miss Out! - FREE BOOK  
We still have free copies of our book, Fifteen Essential Ways To Become A Better Trainer available.

If you would like a copy, please visit




We hope you have enjoyed this month's issue - don't forget to ensure we are on your white list!

Early in 2012 we will be hosting a series of seminars in which Ali Campbell will be demonstrating the Business Trainers Performance Method! Watch this space,
 
Best Wishes

Liz Wright & Ali Campbell
Campbell Wright Ltd
Featured Blog

Every month Ali Campbell will share an insight from his international work in community education. These Blogs will shed more light on the Business Trainers Performance Method.
 

RECIPE OF THE MONTH

 

THESE HANDS

 

This is an all time favourite I first learned with the wonderful Intergenerational Arts group Magic Me, who in their bringing together of different generations in community and educational settings have evolved a toolbox of group-building exercises that are effective and deceptively simple. This one is what actually happened in the circle warm-up mentioned in this month's blog.

 

1 The group sits in a circle

 

2 Each person looks at their hands

 

3 Each person chooses something their hands do every day: writing; brushing a child's hair; stirring coffee

 

4 Each person introduces themselves to this pattern: "My name is Ali and today these hands have typed a blog", performing this action at the same time as talking

 

5 The group simply copy the action, each participant, for a moment, seeing themselves in a giant human mirror

 

Enjoy this exercise: it is one of many ways a group can begin to create a safe shared space where a more participatory, whole-person mode of learning prevails. The brief awkwardness some may feel as they step out of personal comfort zones will immediately pay returns as the room fills with meaning, identification...and laughter.