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If you are marketing your business online with a website, you're headed in the right direction. Anyone can build a website - there are thousands of tools that people can use to make a site of their own. But, a website is only effective if you get noticed by search engines. How is your website stacking up? Read on to get some helpful information on how to get your business noticed online. |
 | Keep your Website Fresh - Revise It! |
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 If you haven't revised your website in awhile, chances are Google thinks your site is stale with out of date content. Look at your website and see what can be updated:
- Did you add new services?
- Did your contact information change?
- Do you have a place on your website for upcoming events, or weekly specials?
All of these (plus more), is a way to keep your content fresh and interesting. |
| | SEO (Search Engine Optimization) |
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 If your website doesn't have the proper utilization of SEO, this would probably be the main reason why your site is not getting noticed by search engines. Check your site for the following and see if any of these apply:
- Is your site a Flash site? If so, search engines won't pick up keywords that web visitors search on because Flash is scripted language, not HTML.
- Does your website have essential keywords that your customers type in within the web content of your website?
- Does your website have proper page titles and essential H1 header tags and alt tags to reference images?
- Does your website have proper keywords and meta descriptions noted in the code?
These are just a few basic requirements that Google and other search engines require in order to find your website and gain you a higher page ranking. If you don't have any of these items, or maybe even just one or two of them, please contact Pegleg Web Designs for a proposal for an SEO Consult or a resdesign of your site today! |
| | Social Media |
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 Inbound linking is one of the most popular ways to increase your search engine ranking. One of the ways of doing this is by blogging. Writing about your business and area of expertise with latest news, opinions, and information you can offer the general public, widens your online audience. You can then post your blog link on Facebook or LinkedIn to further share your information with an even larger group of people who can then share the same link with others.
Not sure how to get started? Contact Pegleg Web Designs so we can design a blog for you and give you a tutorial on how to use your blog so you can write posts and publish on a weekly basis.
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