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The Purpose of a Website

 

 

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Greetings!

When most people decide to build an online marketing campaign, they sometimes lose sight of the purpose for the website to begin with. What was at first a solid online message can quickly turn into meaningless words. Read below to find out how to maintain the purpose of your website and avoid the usual pitfalls that websites have.. 
What's Your Purpose?
What is your business trying to convey online? Do you want to sell a product or service, provide information about your business, showcase your work, or all of the above?
  
Think about the primary reason you want a website. If you want to gain additional revenue and have more people become aware of your business, it's relatively easy to put up a website. But, once you put up your website, how do you know if people are finding you? Pegleg Web Designs can help by getting your website noticed on search engines so people can locate you easier.
  
Think about design. Is your target audience a group of professional business people, or people who want to get in shape with exercise and diet weight loss programs? Is your audience supposed to draw in a certain profession, like the medical field, or are you trying to attract people who may want to purchase your photography?
  
Design plays a huge part in attracting and retaining your online audience. The layout of the site should be in alignment with your intended purpose by only providing information and images which are pertinent to your message.
  
Lastly, think of what you are going to write. Your content must be impactful, while being short and to the point. Don't expect a web visitor to read paragraphs of information to find what they are looking for. Make your most important message stand out!
About Pegleg Web Designs 
Pegleg Web Designs is a woman owned business located in Bloomingdale. Our primary focus in on website design and development for small to medium sized businesses, but we also create blog design, logos to emphasize your business message, Facebook landing pages for your fan page, E-blast design and College Admission Websites.
  
Contact us today for a site evaluation of your current website, e-blast campaign, blog design or helping your child get noticed by college admissions!
Sincerely,

 

Nancy Chovancek
Pegleg Web Designs

 

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