Fulfillment
 Internet Marketing Newsletter
Page Ranking, Retention, Conversion  December 8 2009
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Everyone has questions about how their website is competing with rivals and even questions about who are the rivals.

Next, you might want to know which are the most profitable online niches for your firm to pursue. Where is the most traffic and which keywords get the most calls.

The free answers are just a phone call away.

1-800-646-0717
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Number 1 on Yahoo

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top page ranking for several key words in most cities


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Mark@MarkKaplan.ws
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Thanks for visiting. Please feel free to call with questions 1-800-646-0717  or email me at
Mark@MarkKaplan.ws
Internet Marketing Inc
EliteWebsiteSEO


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When the Competition is Greater, Think Smaller.

The fulfillment industry online is made up of several businesses.

In bricks and mortar, your sales person can call a prospect and tell them about all the services you provide.

You can do the same thing online, but you can't get all the words past the search engines up front. You have to pick your poison. Once you have beat all the rivals for your keywords and the visitor arrives, you can tell them all you want.

Most of the heavy lifting is not done on the visible site, but behind the scenes in the source code and then carried out in 13 key locations on the visible web site.

Because the real search engine work takes very little space on the visible aspects of the site, the sites should spend more time on retaining and converting than displaying trucks and warehouses.

Once you have the visitor as a result of a key word strategy, you should spend more time inviting them to engage and showing them why they can trust you.

You will have more opportunities to close if you narrow your niche to get to the top of your internet page. Most URL's don't have the power to attract visitors, but the titles do.

The next step is to concentrate your words in the other key 11 locations. Narrow the words and increase their impact.

Pick high traffic words- Pick narrow focus- Get more Presentations!!

Continuing the Theme

Because companies want to excel in several aspects of the fulfillment business they should create mini sites for their main secondary priorities.

Like the main site, the majority of the heavy lifting on mini sites is created behind the scenes. Because the focus is narrow, the opportunity of advancing over sites that are trying to accomplish too much in the category is more promising.

The Phases of Increasing Page Rankings

  • Get your key words right.
  • Build your Retention and Conversion.
  • Develop Back links.
  • Drive more traffic to site while organic optimization is working.
  • Improved retention and conversion features will increase ROI on money spent to drive traffic.
  • Eventual Supremacy from Organic Growth replaces need to drive traffic.


 If You are Serving Existing Customers and Entertaining New Prospects on the Same Site, You Have a Difficult Task.

The new prospects need lots of transparency and access to key personnel. You probably don't want to leave the lines open to all your existing customers. You want them to go through channels.

New prospects need FAQ's, How to Get Started Comments, Testimonials, and Executive Lists. Some of these should be on the landing page.

If you can route existing customers to a back office or different site, you can handle both optimally.

To ignore the needs of new prospects hurts your ROI for money you are spending to attract them.
 

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Discuss your site and your objectives with the experts at Interactive Marketing Inc. Cover the opportunities to dominate page ranking, engage in Social Media, add Video, PPC campaigns, Back Links, Retracking, and Set up Affiliate Programs.
We can also redesign your site.


Some of our clients U.S. Army, Ritz Carlton, Hilton,

Locations in San Diego, Las Vegas, New York

                   1-800-646-0717

                     
 Mark@MarkKaplan.ws   


Sites You Can Visit for More Expertise

Daily Cutting Edge Internet News
ImediaConnection.com

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Mark Kaplan
Internet Marketing Inc.com
InternetMarketingInc/Facebook
EliteWebsiteSEO.com
Mark@MarkKaplan.ws

1-800-646-0717