Cold Storage Internet Marketing
Page Ranking, Retention, Conversion   November 17 2009
In This Issue
3 Ways to Increase Internet Leads
Why Don't Cold Storage Companies Optimize?
Why Access and Transparency?
Marketing and Sales are Different but Both are Necessary

7 Major Tips for Sales People
 Motivate your team
Be sure to watch the short video.

What Would be an Innovation?

The consensus is that the best way to warm up audiences and convert to action is video. Having the President and key personnel welcome visitors and take a tour of personnel and facilities creates a nice bridge and hopefully a bond with the audience.



How Important are Changing Demographics

Digital Demographics are important. Who is in charge of your clients' businesses? Women are taking a larger role in the market place as workers and consumers.
Baby boomers like to search on the internet but the Gen X and Y generation are very comfortable with Social Media.
Is your marketing open and inclusive? Does it have a wide enough reach?

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Thanks for visiting. Please feel free to call with questions 1-800-646-0717  or email me at
Mark@MarkKaplan.ws
Internet Marketing Inc
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3 Ways to Increase Internet Leads and Customers 


On line leadership in Cold Storage is different than the bricks and mortar leadership, so the opportunity is available to rule online and help your bricks and mortar position.
 
Three easy additions: 


  • Video
  The longer you hold someone's attention, the more likely they hear the story you want to tell and the more likely they call.

  • Back Links
   Increasing the people linking to your site increases Page Ranking and the amount of free traffic you receive. Cold storage companies rarely back link so taking the lead in page ranking by adding this exercies is wide open.

  • Increase Interactivity
   If you haven't found a visitor through your traditional methods, he's not part of your system or he's looking for someone new. Get him to interact with more visible opportunities on the site. Make phone numbers prominent, create an instant chat, give them a name of someone to talk to for new accounts.
Why Don't Cold Storage Companies Optimize?

SEO is new and many firms are third generation with practices, supply lines and customers in place.

Web designers are not usually attuned to Search Engine Optimization. They are two different arenas, like Army-Navy.

Firms depend on traditional marketing with sales teams, emails, and the AIRW.

So the best justifiable reasons to optimize are

  • Finding people who fell through the cracks.  

  • Building or protecting bricks and mortar position by building on line positioning

  • Finding new audiences as traditional methods give way to internet dominance

  • Interacting with your supply chain to create understanding and loyalty by use of Web 2.0 practices.

Three Phases of Increasing Page Ranking
 
One of the Biggest Requests of the New Era Customers and the Gen x and Y coming into leadership is Transparency
and Access

And its easy to handle. It's often difficult on sites to find phone numbers or a way to get quick help. It's often difficult to find out who is in charge. Instant chats are a quick way to answer burning questions of a new prospect on your site.

Firms want to control who gets in, but they also affect those left out.

Customers are impressed with fleets and facilities but their next question is how important is any one customer.

Many fulfillment companies say they do not use website marketing to get new customers, but a lot have serious PPC campaigns. If you are marketing for new customers, they have to be converted when they arrive if PPC money is to get a higher ROI.



        Free Private Interactive
                 "Go to Meeting"

Discuss your site and your objectives with the experts at Interactive Marketing Inc. Cover the opportunities to dominate page ranking, engage in Social Media, add Video, PPC campaigns, Back Links, Retracking, and Set up Affiliate Programs.
We can also redesign your site.


Some of our clients U.S. Army, Ritz Carlton, Hilton,

Locations in San Diego, Las Vegas, New York, India, and Philippines

                   1-800-646-0717

                     
 Mark@MarkKaplan.ws   


Sites You Can Visit for More Expertise

Daily Cutting Edge Internet News
ImediaConnection.com

Warm Up Your Visitors with Video Introduction
Digitorial Media
 
Easy to Get Answers

Mark Kaplan
Internet Marketing Inc.com
InternetMarketingInc/Facebook
EliteWebsiteSEO.com
Mark@MarkKaplan.ws

1-800-646-0717