Fulfillment Internet Newsletter
Page Ranking, Retention, Conversion   November 10 2009
In This Issue
PPC or Organic?
Words Determine the Audience
Supply Chains Become Strategic
Connect With Your Visitor
 Who's Clicking Now?

Statistically 84% of Internet Visitors Don't use PPC.

So that leaves a large market for Organic Searches. Some businesses are far more attuned to receive and convert clickers than others.
That's why it pays to combine a high ROI PPC campaign while optimizing your site and building Organically.

Staticstics by Seth Godin

Are You On YouTube?

 You can really warm up the retention on your site with a few welcome or instructional videos that you can store on YouTube.

People are drawn to video and will usually watch your entire message.

You could even set up a landing page with videos to explain all of your services and specialties.

Scott Towel Landing Page

Over Heard at the Cappuccino Machine

 "According to the recent 'Tribalization of Business' study released by Deloitte, 94 percent of businesses will continue or increase their investment in online communities and social media and, for the majority of these companies, their marketing function will drive this investment."

byNuri Djavit of Last Exit


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The Words You Use Determine The Size of Your Audience and Your Competition

There are at least six popular categories of words in the "Fulfillment Industry"

Even though there maybe 30 to 40 keywords used in URLs, Page Titles, and Meta Descriptions, they can be narrowed.

1> Fulfillment
2> Supply Chain Solutions
3> Logistics
4> Pick and Pack, Kiting,
5> Warehousing, shipping,
6> Software, Consultants,


Victory in the internet world is entirely different than the battle at the bricks and mortar level.

But as traditional advertising surrenders to the internet, can you avoid the dynamics of the new playing field?

See article
Has Managing Supply Chains Become a Strategic Capability as Opposed to Functional? 

As Manufacturers and Retailers struggle with decreased demand from the recession and look forward to recovery, managing supply and accurately predicting demand will have an affect on profits. Who will come out on top?
Read More

Make an Immediate Connection with Some of Your Audience

If you want to bond with some of your visitors so that they believe in you, trust you, and will investigate further, get on their level.

Put a blog on your website.

Power of the Blog

Its not that tough. Kinaxis has fit it in nicely.

Kinaxis.com
 
5 Marketing Mega Trends

Adam Kleinberg in an Imedia article discusses current realities that forward thinking corporations have to keep in mind in their marketing strategies.

1> Massive collaboration
2> Constant Connectivity
3> Globalization makes geography irrelevant
4> Distrust of Big Corporations
5> Urgency to Fix Global Problems

View full article

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                 "Go to Meeting"

Discuss your site and your objectives with the experts at Interactive Marketing Inc. Cover the opportunities to dominate page ranking, engage in Social Media, add Video, PPC campaigns, Back Links, Retracking, and Set up Affiliate Programs.
We can also redesign your site.


Some of our clients U.S. Army, Ritz Carlton, Hilton,

Locations in San Diego, Las Vegas, New York, India, and Philippines

                   1-800-646-0717

                      Mark@MarkKaplan.ws   


Sites You Can Visit for More Expertise

Daily Cutting Edge Internet News
ImediaConnection.com

Warm Up Your Visitors with Video Introduction
Digitorial Media
 
Easy to Get Answers

Mark Kaplan
Internet Marketing Inc.com
InternetMarketingInc/Facebook
MarksWebsiteCopyWriting.com
Mark@MarkKaplan.ws

1-800-646-0717