The traditional meaning of mentorship refers to a personal developmental relationship in which an older, more experienced or more knowledgeable person helps a younger, less experienced or less knowledgeable person. The receiver of mentorship was traditionally referred to as a protégé (thank you Wiki!).  Reverse mentorship is incorporating the same idea but to the new generation called the millennial's.  Demographically speaking, I am referring to the baby-boomer becoming a protégé of a more experienced and knowledgeable millennial with regards specifically to social media.  These Echo Boomers (most of them are children of the baby-boomers!) live online and have been online for a large amount of their adult lives.  Just to note:  The millennial generation, also referred to as the Generation Next, or Net Generation roughly falls into the age category of mid-1970's to the early 2000's.

So, now what.... well it is safe to say we all know several family members, friends with children, and or grandchildren that fall into this demographic!  You already know WHO they are... they text as much as they talk, Facebook on the fly about what means the most to them, and generally speaking are very engaged, interactive, and value-driven in their professional lives.  An interesting statistic Terry mentioned was that they are very work centric, but also very family centric!  They value balance, family, time with loved ones, and quality time more than the baby-boomer ever did! 

As a business coach and successful entrepreneur, I always try and connect the dots and anticipate my customer's needs.  I am writing this article with the intention to help you connect your own dots in growing your understanding of social media, and to make it proactively work for you, versus against, like it does for many...