Staying in Touch with Your Client
Staying in touch with your clients is all about having a good marketing plan that starts in January and includes a number of tools that reach out and touch new prospects, and most importantly, stay in touch with old ones.
A successful entrepreneur consistently balances new business development (networking, advertising, and marketing) with communication to existing clients (personal telephone calls, permission e-marketing, and new Social Media Networking).
I cannot stress the importance and urgency of communicating with your clients (as many as you can) this month. If funds are still too tight to advertise and grow your market share this winter, then go back to work and aggressively take care of the current clients you have and use these following three tips. Take action today!
Tip #1: Pick up the phone and just call them. There are so many new Internet tools that flood the market every month introducing new ways to connect with new target markets and our clients that we`re getting paralyzed into not connecting with them at all! Remember, it was you and your brand that sold them their last vacation... and specifically your voice!
Call your clients today (a friendly call to connect) and simply ask them what they have planned for their winter vacation. It`s easier than you think...and a marketing tool that sits on your desk, the telephone, and you don't need a webinar to learn how to use it!
Tip #2: Invite them to lunch or for coffee. The really good travel entrepreneurs have the opposite roles reversed on this idea, in that, their clients value them so much that they take them out for coffee and lunch (a good measuring stick in business by the way!)
By inviting your exciting clients out for a treat, you extended a piece of you that says you appreciate their past business and are interested in servicing them again on some new business. What...you don`t have time for coffee or lunch with your customers?Then what you are saying is that you don't have time for a relationship and we all know that if you don't have a relationship you don't have a sale!
Tip #3: Plan a product/ destination evening. If you are really serious about success and want to put the first two tips into high-gear, then take this next tip to the bank! Plan a product/ destination evening six weeks out and invite your clients to join you and the business representative (DSM, BDM, Rep) of your favorite travel supplier to an evening of product knowledge.
Selling in the 21st century is all about helping and supporting your clients on their buying journey.... be the travel specialist that is known for value and providing answers while your clients, and their network, are shopping.
If you don't have a plan and run your business by winging it... ask yourself if it is working today and will it continue to work for you down the road.
Now, pick up that marketing tool on your desk called the telephone and call your client(s) ... because if you don't... someone else will.
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