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Issue #9 - April 21, 2009 the BUSINESS BUDDY e-newsletter |
| Greetings!
Advertising during a down-turn economy is essential to your success even more so  than when you're in the up-turn. People are still buying and need to know that you are selling. What's on your business development agenda this week? What is your revenue generating idea consist of? How are you getting in front of a group of people this week to sell, grow, position, and or market yourself?
Many successful home-based entrepreneurs generate great revenue through creating sales flyers. Several cruise lines and tour operators have built-in sales flyer technology into their travel agent websites. Do you use them? Do you know how to use them? Have you called your DSM to ask for a demo or for some actual marketing collateral to print onto? I have collected some experience in writing sales flyers for my past customers and, in this issue, I have compiled some ideas to help you design and create your own sales flyer.
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| CORY SAYS... |
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Creating a Sales Flyer
Have you ever tried to create a sales flyer? A one-page advertising piece that positions everything you want to say in a professional, organized and profitable manner? As you create your flyer there are several critical elements of successful, attention-grabbing ideas that you should consider. Below is a list of tips for you to follow to help you create your flyer. The important elements should include:
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The Headline
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Personalization
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Benefits
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Exclusivity Point
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Testimonial
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Call to Action
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Contact Information
The Headline
The headline should be the primary attention-grabbing feature. You only have one to two seconds to grab someone's attention to keep them reading. Secure the reader's attention with a well-worded headline.
Personalization
Remember sales are all about building rapport. Larger companies and websites cannot build instant rapport like you, the home-based travel entrepreneur. Include a picture in just about everything you do... business cards, flyers, websites, etc... You are the product they are buying first and foremost.
Benefits
Be careful not to not sell the features rather than the benefits. People do not buy a cruise because it has 10 restaurants... they buy a cruise because they have choice, value and the opportunity to dine in a variety of different environments. How does your product on the sales flyer benefit the customer? State it clearly and bold it if you want.
Exclusivity Offer
What separates your offer from the many other choices in the market place? Make sure you also add some urgency! Sell and position it as a limited opportunity for people. Outline why someone should take advantage of the offer.
Testimonial
Provide actual proof that the product or service you are offering is legitimate and that it benefits the customer. This leads to more trust, which leads to better rapport, which develops a relationship, which should lead into a sale.
Call to Action
All flyers and advertising needs a call to action. Since you took the time to create a catchy headline and they are now reading the full ad, offer them a chance to act on it. Without a call to action, you are only creating awareness. Call Today & Limited Space are proven methods of a call to action. Sell the sizzle not the steak!!!
Contact Information
Make sure you include multiple ways for customers to contact you. Telephone, #1800, email, and a website provide easy ways for all demographics to reach out with their questions, and a credit card.
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TIP OF THE WEEK |
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Create a Flyer and Attend a Tradeshow
 Set a goal to attend two tradeshows this year. I recommended two consumer events with two different preferred suppliers/ partners in a public setting. Advertise and promote your new "Presidents Cruise", which you will escort annually to your favourite destination. Create your own flyers to promote this cruise by enlisting the help of your preferred suppliers website that has the technology built-in and create your own branded sales flyers. |
| QUOTE OF THE WEEK... |
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By Tom Peters, Management Consultant
"Failure is just part of the process of getting to world class. Screw-ups are the mark of excellence".
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| RECOMMENDED RESOURCES |
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Reading
Marketing and Sales Prescriptions for Today's Economy and Beyond.
by Mitchell J. Schlesinger, Tom and Joanie Ogg.
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| 1 TO 1 PERSONAL COACHING $149.00 for Three 30-Minute Sessions |
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 You choose the topic with this flexible program that consists of three 30-minute personal coaching sessions. All sessions are conducted via the telephone. The dates and times are mutually determined, however, you may spread the calls out over a week, or six weeks - it's your choice!
A Testimonial:
"Hi Cory,
I want to thank you for working with me in a one on one coaching environment. I have just completed the three coaching lessons you offered and have to say I am really looking forward to continuing with you. Your coaching style is really laid back but subtly forceful. You have really helped me in a very short time to focus on where I want my travel business to be in the next 3 to 5 years and how to start with the little steps to get there.
Cory, I can tell you really care about those you coach. You really get into who we are, not just on a business basis, but like a friend who seriously wants me to succeed. Our coaching sessions have been really fruitful making me see what I need to do to keep my travel company moving forward and to attain the goals I said I wanted for myself. While I am not excited about stepping out of my comfort zone, I see through your input, that for myself and my company to grow, I need to do that. You have already gotten me to make phone calls to leads where my comfort zone was always using email. This has lead to more conversions that I probably would not have gotten without that personal contact of a voice over the phone. This has lead to a sale just the other day of my specialty, Africa, to the tune of $30,000. Thank you Cory!
No matter what your niche, I highly recommend you use Cory as your coach. He has the ability to make you want to follow his lead because you already know inside it is the right thing to do. You just need to have some one on the outside verify your ideas. He is also great at putting new ideas and suggestions on the table. Because of his travel background he really knows how to improve your business. I highly recommend you use a coach/mentor to help you focus on the core of your business and what you need to do to either improve it or maintain the growth you already have. Cory has already shown me that he can do that for me. I am sure you will find he can do that for you too".
Sincerely,
Jonathan D Haraty, ACC, South African Fundi Travel Specialist
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| THE FOUR PILLARS OF ENTREPRENEURIAL SUCCESS From $129.00 |
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Each Pillar is one 90-minute online group workshop conducted via webinar technology. U now have more Choice!
A Testimonial:
"Thank you! You have given me a map as to how to start to navigate myself through all of this. I have high hopes for "me", that I can be successful in travel. I get really overwhelmed with so many choices as to what to use and when and what to market....So, I think this might just be what I need."
Patty, Athens, Georgia - OSSN member
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| FINAL THOUGHTS... |
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Market In Any Economy
In a down turn economy, or not, it takes time for marketing to have the affect you want (rule of thumb: it will cost you twice as much as you estimate to get your business established and three times as long as you think to generate the revenues). Allocate 50% of your time towards sales and marketing and growing your business, especially in a down-turn economy... you and your business depend on it.
Make it a GREAT Week!
Cory
Cory Andrichuk,
President
& Home-based Travel Entrepreneur Business Coach
brandUcoaching inc.
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Enjoy more flexibilty and choice with 