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Issue #8 - April 14, 2009 the BUSINESS BUDDY e-newsletter |
| Greetings!
Professional and personal development is very important when it comes to running your home-based business, and since you are your business, it is key that  you and your business stay on top of your game.
There are so many ways to stay on top of your game and become leading-edge in your field. The obvious professional development in the travel industry begins with you actually travelling, cruising, flying, trekking, shopping, eating, and site-seeing! Since you sell travel and everything that goes with it - you need a very good comprehension of what you are selling (YES a HUGE benefit and perk working in the industry).
Another less exotic way to personally develop, train, upgrade, update, and educate is to read. Yep - I said read a book!
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| CORY SAYS... |
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You Are What You Read
You are what you read! No rocket-science here... rocket science is for rocket scientists. Reading is like having a discussion with the author (Steven King, Ann Rice, Danielle Steele, and Tom Clancy do not count for professional developmental conversations!) I wanted to share with you three benefits of professional reading.
The first benefit is something called natural intelligence. We all want more in life (wealth, relationships, and physical and mental spirituality) but what are we all prepared to do about it? Our mind is our greatest gift we possess as human beings. Like they say, we are what we eat... We also are what we feed out minds!!! We are told we can achieve anything in life...happiness, success etc. It is then fair to say that it is key to feed our minds with resources to help us achieve what we want. Gandhi said, "A man is but the product of his thoughts. What he thinks, he becomes". A second benefit of reading is to create your own reality. Last year, thinking I was too busy, I stopped reading as much as normally did. I am now committed to a higher level of living, learning, growing and reading and feel great knowing where I am going as a result of the books that I am reading. Making our own reality is so much more rewarding. Did you know that 85% of North American households last year did not buy a non-fiction book last year? AND that 90% of people who actually do buy a book, did not even read it? Yet, we spend 85 BILLION on movies, and the average TV consumption in North America is 6 hours and 44 min. per day. I am not preaching by any means that you should not watch TV. But rather be more selective on what you watch... Be smart about it, and help your family be smart about it.
And finally the last benefit of reading is like the experts say: TV rots your brain. Scientists have proved that TV alters your brain-waves - our most precious asset. The brain functions on 4 different levels: Beta, Alpha, Theta, and Delta. Beta is the brain wave we are all using at this moment. Conscious, logical, interactive, and engaging... As we relax our minds we produce more Alpha waves, which we then open ourselves to more receptive, influential patterns of thought processing. TV slows such waves down to Alpha. Now, you're probably saying, Cory, I lead a stressful life, and feel I need the TV time to de-stress, slow down, and unwind. Well, in fact, you are slowing down and actually getting addicted as well, as the feeling is so good, but in fact, you are actually ending up in a hypnotic-like, some would say, comatose state, open to TV's negative impressions, stereotypes, advertising and messages.... Especially before going to bed, and unconsciously processing it for 6-8 hours. No wonder so many people are stressed, tired, overweight, and lack the energy to function these days.
I guarantee that if you want a more fulfilling relationship, to make more money, to be healthier, and more spiritual, you will not get there watching more TV, however, you may get there reading more books!
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TIP OF THE WEEK |
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You'll Be The Same Year After Year Except For The People You Meet And The Books You Read
 If you want to be more profitable in today's economy, read the book "Marketing and Sales Prescriptions for Today's Economy and Beyond written by Tom & Joanie Ogg, CTC, MCC and Mitchell J. Schlesinger.
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| QUOTE OF THE WEEK... |
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By Mark Twain
"The person who does not read good books has no advantage over the man who cannot read them".
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| RECOMMENDED RESOURCES |
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Reading
Marketing and Sales Prescriptions for Today's Economy and Beyond.
by Mitchell J. Schlesinger, Tom and Joanie Ogg.
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| 1 TO 1 PERSONAL COACHING $149.00 for Three 30-Minute Sessions |
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 You choose the topic with this flexible program that consists of three 30-minute personal coaching sessions. All sessions are conducted via the telephone. The dates and times are mutually determined, however, you may spread the calls out over a week, or six weeks - it's your choice!
A Testimonial:
"Hi Cory,
I want to thank you for working with me in a one on one coaching environment. I have just completed the three coaching lessons you offered and have to say I am really looking forward to continuing with you. Your coaching style is really laid back but subtly forceful. You have really helped me in a very short time to focus on where I want my travel business to be in the next 3 to 5 years and how to start with the little steps to get there.
Cory, I can tell you really care about those you coach. You really get into who we are, not just on a business basis, but like a friend who seriously wants me to succeed. Our coaching sessions have been really fruitful making me see what I need to do to keep my travel company moving forward and to attain the goals I said I wanted for myself. While I am not excited about stepping out of my comfort zone, I see through your input, that for myself and my company to grow, I need to do that. You have already gotten me to make phone calls to leads where my comfort zone was always using email. This has lead to more conversions that I probably would not have gotten without that personal contact of a voice over the phone. This has lead to a sale just the other day of my specialty, Africa, to the tune of $30,000. Thank you Cory!
No matter what your niche, I highly recommend you use Cory as your coach. He has the ability to make you want to follow his lead because you already know inside it is the right thing to do. You just need to have some one on the outside verify your ideas. He is also great at putting new ideas and suggestions on the table. Because of his travel background he really knows how to improve your business. I highly recommend you use a coach/mentor to help you focus on the core of your business and what you need to do to either improve it or maintain the growth you already have. Cory has already shown me that he can do that for me. I am sure you will find he can do that for you too".
Sincerely,
Jonathan D Haraty, ACC, South African Fundi Travel Specialist
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| THE FOUR PILLARS OF ENTREPRENEURIAL SUCCESS From $129.00 |
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Each Pillar is one 90-minute online group workshop conducted via webinar technology. U now have more Choice!
A Testimonial:
"Thank you! You have given me a map as to how to start to navigate myself through all of this. I have high hopes for "me", that I can be successful in travel. I get really overwhelmed with so many choices as to what to use and when and what to market....So, I think this might just be what I need."
Patty, Athens, Georgia - OSSN member
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| FINAL THOUGHTS... |
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Take Time For Professional And Personal Development
Never underestimate the power of taking the time for your personal and professional development. It has been said that for every dollar spent on training and development, you will receive a thousand back. Take the time to read Joanie, Tom, and Mitchell's highly-acclaimed book mentioned above. They have pioneered the travel industry professional development movement and so many of us in the industry owe them a debt of gratitude for their desire to make us all better.
Make it a GREAT Week!
Cory
Cory Andrichuk,
President
& Home-based Travel Entrepreneur Business Coach
brandUcoaching inc.
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