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     Issue #6 - March 30, 2009                  the BUSINESS BUDDY e-newsletter

Greetings!
 Cory Andrichuk
Have you ever really though about what it means to give great  customer service?  Customer service can be defined as "work done by one person or group that benefits another" or "the act of serving for the benefit of the customer". It is about everything that a service provider does to benefit the customer.  It can be the make or break in any business.   
 
Are your customers 'raving fans' returning time and time again and telling their friends about you?  Or have you wondered where they disappeared to, or have you even noticed they are missing?  What is your customer service strategy?  Do you have one?   If you do, then maybe it's time to re-examine it and, if not, it's time you put one in place.
In This Issue
Cory Says...
Quote of the Week...
Recommended Resources...
What's NEW
Final Thoughts...
About
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CORY SAYS...

It's All About The Service!

Customer ServiceProviding great customer service can put you ahead of your competition!  It's what your home-based business needs to develop in order to have a loyal customer base.

When your competitors lose business because of poor customer service and their lost customers become your first time customers, it's your great customer service that will keep them coming back. It will cause your business to rise above its competition.

The following tips will help you to satisfy your customers better, get more repeat business and realize higher profits. Use them to increase your sales and create a business that you can be proud of.

1. Have a strong customer service policy in place.

First of all, create a strategy for interacting with your customers that focuses on providing great customer service. Make it part of what your business is all about.

If you make customer service your top priority, you will have more satisfied customers and, therefore, more repeat business.  Without a clear cut strategy, it opens up the door for your competitors to take customers away from you.

2. Listen and act on complaints.

Instead of shrugging off complaints, use them to make your business more profitable and to offer better service. Complaints, when taken seriously, can make your service, policies and systems for dealing with your customers better. They can add to your bottom line.
 
3. Answer your phone.
 

Get call forwarding. Or an answering service. Hire staff if you need to. But make sure that someone is picking up the phone when someone calls your business.
 
4. Don't make promises unless you WILL keep them.
 
Not plan to keep them. Will keep them. Reliability is one of the keys to any good relationship, and good customer service is no exception.
 
5.  Be helpful.
 
Even if there's no immediate profit in it.  It's the little things that count! 

6. Do the 'extras'
 
Go out of your way to do things for your customer.  Whatever the extra may be, if you want to provide good customer service, do it. They may not say so to you, but people notice when people make an extra effort and will tell other people.
 
7. Throw in something extra.
 
Whether it's a coupon for a future discount, additional information on how to use the product, or a genuine smile, people love to get more than they thought they were getting. And don't think that a gesture has to be large to be effective.
 
8. Survey your customers.

Surveys provide an anonymous way for your customers to give you feedback. They make it easy for you to find out if your business is satisfying your customers or not satisfying them.

People can be brutally honest, so it's wise to have very thick skin, when using this strategy. Use any negative feedback that you receive to better your business.

Surveys also give you the opportunity to find out what you're doing right. Compliments about your service, how you treat your customers or how you resolve issues show that you're hitting your target. You have proof that you're doing a great job.
 
If you apply these eight simple tips consistently, your business will become known for its good customer service. And the best part? The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever.
QUOTE OF THE WEEK...

Peter F. Drucker

Open Book - Quote 
 
"The purpose of business is to create and keep a customer".
 
RECOMMENDED RESOURCES
Reading Resource
 Recommended Resources
  
Raving Fans: A Revolutionary Approach to Customer Service    by Ken Blanshard and Sheldon Bowles
 
WHAT'S NEW

The Four Pillars of Entrepreneurial Success

4 Pillars Puzzle PiecesEnjoy more flexibilty and choice with The Four Pillars of Entrepreneurial Success!  
 
Each Pillar is one 90-minute online group workshop conducted via webinar technology.  U now have more Choice!
 
Choose a Pillar...
 
Pillar # 1 - Branding U
Pillar # 2 - Business U
Pillar # 3 - Selling U
Pillar # 4 - Connecting U 
 
Choose a Price...
 
1 Pillar  for $129.00              
2 Pillars for $199.00
3 Pillars for $299.00 (includes 30-minutes of Personal Coaching-$50 value)
4 Pillars for $399.00 (includes 60-minutes of Personal Coaching-$100 value) 
 
Choose a Date... 
 
Check out my Calendar for a variety of dates! 
 
Choose a time...
 
9:00am (PST) / 12:00pm (EST) OR
3:00pm (PST) / 6:00pm (EST
 
 
FINAL THOUGHTS...

Win Over Your Customers

Were all in business to win, and the easiest way to win, is to win over your customers with excellent customer service. 
 
Make it a GREAT Week!
 

Cory 

Cory Andrichuk, 
President
& Home-based Travel Entrepreneur Business Coach 

brandUcoaching inc.