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Although sometimes a challenge to make a part of day-to-day office activity, creativity can be a company's most powerful competitive advantage. With practice and reinforcement, this skill can turn into a part of culture, contributing to innovation and increased profit margins. In this month's Inspiring Ideas we hear from experts who have adopted creativity into their profession, and as a result have made industry-changing impacts.
Felice Physioc, HSM Marketing & Contents
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Tips from the Top
Three Tips to Make Transformational Change Happen from Chip and Dan Heath
Transformational changes merits creative solutions, however there is also a calculated way to appeal to both our rational and practical sides. In their latest bestseller Switch the Heath Brothers illustrate how to make change happen.
Creativity may seem like an intangible part of business, a skill that is hard to plan for and even more challenging to make routine. However, in order to make change happen, a creative solution is usually necessary, particularly when it comes to behavior patterns reinforced by society.
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Million Dollar Tales
The New-Age Publishing House: All Squares Down with The Domino Project
Seth Godin, one of business' most innovative thinkers and a veteran of the publication world, is using personal insight into the business and a creative new platform in order to challenge the system: the Amazon-powered publishing company The Domino Project (TDP).
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Delving Deeper
Planning for the Future Today to Reap the Benefits Tomorrow
What major changes will affect your industry in the next 5-10 years? In this exclusive interview with Marina Gorbis, Executive Director of the Institute for the Future, she discusses the skills and practical benefits of having a future-focused mindset.
An exclusive interview with Marina Gorbis by HSM's Chris Stanley [Read +]
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| MULTIMEDIA TOOLBOX |
 VIDEO Paola Antonelli, senior curator at The Museum of Modern Art, discusses how designers help translate new technologies into user-friendly products that effect everyday human behavior. [watch video] |
| VIDEO James Cameron, world-renowned screen writer and director, discusses the challenges of managing a creative enterprise and the problem-solving process while on the scenes of Avatar. [watch video] |
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