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Dear,
Innovation: an essential component to getting ahead in business, but a difficult concept to implement into every day policies. Open, disruptive, organizational, and co–created, the potential paths to innovation have taken many forms. This month's newsletter combines practical insights from the CEOs who have achieved it, as well as the tools from those who have dedicated their lives to discovering how to drive it.
Felice Physioc – HSM Global Marketing & Content
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Tips from the Top
Groundbreaking, lucrative innovation doesn't have an exact recipe and the latest trends on the subject can easily be misconstrued. This adaption of an article published in MIT Sloan Management Review explains the 5 misconceptions to avoid when it comes to organizational innovation, and their takeaways.
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Million Dollar Tales
The Burberry Case: Innovation in a 155–year–old Brand
Angela Ahrendts, CEO of Burberry since 2006, has helped the company survive a global economic crisis and propel the brand into the digital age, all while maintaining their high–end, luxurious identity.
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Delving Deeper
How Open Innovation Applies to Services
Instead of trying to be more efficient, Dr. Chesbrough introduces a new strategy in open innovation, open services innovation, which will make your product stand out in a sea of similar commodities.
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| MULTIMEDIA TOOLBOX |
 VIDEO Clayton Christensen, Harvard Business Professor and celebrated author, on why innovation, particularly disruptive innovation, is the source of competitive advantage, economic growth, and wealth creation. [watch video] |
| VIDEO Larry Huston, former Innovation Officer at P&G, discusses the key ingredients necessary to achieve successful innovation within your company. [watch video] |
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