Greetings!
We are rapidly moving into an age that is ubiquitously social. Social media sites receive billions of hits each day and are simultaneously changing how organizations communicate with their stakeholders. The emergence of social data is revolutionizing everything from our consumption habits to what content we consume online. Every organization has to look what these changes mean for them and how best to leverage the new tools at their disposal. This month Inspiring Ideas features ideas and insights to help you to start doing just that.
Chris Stanley – Editor HSM Inspiring Ideas
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Million Dollar Tales
Social Media's Connection with Brand Culture: The Zappos.com Case
Tony Hsieh, CEO of Zappos.com and author of Delivering Happiness: A Path to Profits, Passions and Purpose, has stumbled upon a new way to ensure successful social media policy within companies: first creating a strong, open brand culture.
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Delving Deeper
In this exclusive interview with the magazine Gestión, Charlene Li, a specialist in social technologies and Web 2.0 as well as Founder of Altimeter Group, discusses how and why companies can better interact with clients and customers through social media. Co–author of Groundswell: Winning in a World Transformed by Social Technologies, she explains how this new, open media allows for companies to make the most of the “culture of sharing” in order to position brands, design products and close sales.
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| MULTIMEDIA TOOLBOX |
 VIDEO In this video Biz Stone, Co–Founder of Twitter, discusses the importance of establishing a well–thought out strategy of the culture of the very influential microblogging site. As a new industry in the past decade, social network companies have the advantage of establishing their own rules, breaking with the norms of management. [watch video] |
| VIDEO Social media has allowed for businesses to be more social, open, and reliant on social data. Andreas Weigend, expert in social and mobile devices, Professor at Stanford, and Former Chief Scientist at Amazon.com, explains how the key to using social media data within businesses and corporations is to help people make better decisions. [watch video] |
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