Greetings!
There has been an awakening of global consumer consciousness. We are witnessing an ever–increasing demand for business to be not only profitable but also sustainable – both environmentally and socially. The result is a storm of innovation as companies realize the potential benefits that this new reality offers. This month's Inspiring Ideas looks at how sustainability is impacting everything from design and R&D, to attracting and retaining talent.
Chris Stanley – Editor HSM Inspiring Ideas
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Tips from the Top
Three Innovative Minds in Business who are Taking Sustainability to the Next Level
Janine Benyus, Ricardo Semler and Paul Hawken are three of today's most original and innovative business leaders. Their theories on the concept of structural organization, nature of business design, and concept of economic development are influencing how sustainability will be defined within organizations for years to come. Through each of their unique perspectives are invaluable tips on how you, too, can drive innovation and sustainability in your business.
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Million Dollar Tales
Duke Energy, a Charlotte, North Carolina.–based electric power company that supplies and delivers energy to approximately 4 million U.S. customers, uses something it calls the Duke Energy Sustainability Filter to encourage innovation and resource efficiency throughout the company. In this exclusive interview with Roberta Bowman, chief sustainability office for Duke University, she discusses seeing the opportunities in efficiency that sustainable measures offer that are missed in conventional business practices.
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Delving Deeper
Indisputable global authority on corporate responsibility and sustainable development, John Elkington explains in which direction sustainability will evolve and assures that the key is in transforming management to be aligned with new priorities.
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| MULTIMEDIA TOOLBOX |
 VIDEO Jeffrey Hollender, President and Chief Inspired Protagonist of Seventh Generation, discusses the unique characteristics that make this company sustainable in terms of not only creating sustainable products, but having a sustainable vision of the organization. [watch video] |
| VIDEO Fred Krupp, president of the Environmental Defense Fund, discusses how the next millionaires and billionaires in the decades to come will be those who realize the advantages of creating more sustainable businesses and coming up with the solutions to the problems of sustainability that already exist. [watch video] |
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