Greetings!
With the World Innovation Forum in New York just around the corner, this month Inspiring Ideas focuses on some of the latest thinking in the field of innovation and as always features some of today's most influential thinkers in the field. I hope you can take the time to read this month's articles and videos and that they will provide you with some insights to continue encouraging innovation in your organization.
Chris Stanley – Editor HSM Inspiring Ideas
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Tips from the Top
Robert Brunner is the former Director of Industrial Design at Apple, who has since gone on to found his own design company – Ammunition – that counts some of the world's best known brands as clients, including Dell, Nike and Hewlett Packard. Read on to get some his key insights into why design innovation is something that companies in all industries should be interested in.
• The idea of design is more than just the creation of a thing. It is actually a way at looking at what you are doing, and building it to be focused on the people that you need to communicate and connect with.
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Million Dollar Tales
When Anne Mulcahy took over as CEO of Xerox in 2001 the company was close to bankruptcy. The company's business model had become redundant – it was being squeezed by Japanese copiers and new office printers, while failing to get innovative products to market. In 2008 Mulcahy handed over to Ursula Burns – the first African American woman to lead a major U.S. corporation and the first female CEO to take the reins from another woman. In that time the company's fortunes had been transformed, becoming stronger financially, serving a broader base of customers and with broader capabilities than ever before.
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DELVING DEEPER
The issue of sustainability is having a profound affect on how companies develop strategy, innovate and market their products. Someone who understands this better than most is Joel Makower. Dubbed “the guru of green business practices” by the Associated Press, Makower is author or co–author of more than a dozen books, including his latest, Strategies for the Green Economy. In this interview for HSM, he discusses the impact that the Green Economy is having on business at every level and how it is increasingly becoming a driver of innovation.
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| MULTIMEDIA TOOLBOX |
 VIDEO Daniel Pink, bestselling author of A Whole New Mind discusses the six “right brain” abilities that are increasingly important for achieving success. [watch video] |
| VIDEO MIT Professor Eric von Hippel reveals how Lego accidentally stumbled across the power of open innovation. [watch video] |
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