Greetings!
For the first Inspiring Ideas of a new decade we take a look to the future. Featuring scientists, futurologists and noted industry watchers, we identify some of the trends that will impact the success or failure of businesses in 2010 and beyond.
Let us know if you have any comments about this month’s newsletter by writing to us here. Finally, on behalf of everyone at HSM I’d like to wish you a happy and prosperous new year!
Chris Stanley, Editor HSM Inspiring Ideas
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Tips from the Top
Here are five of the most important trends that Thomas Frey, futurologist and head of the DaVinci Institute, has identified as potentially changing the way we do business in the future. The ongoing affects of the global crisis, the disruptive influence of new technology, the emergence of new business models and the search for new energy solutions, are all discussed here.
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Million Dollar Tales
The Future of TV?
Having witnessed traditional media such as newspaper, music and film, struggle to come to terms with the threat of online to their traditional business models, key players in the TV industry have taken the first steps to avoid following in their footsteps. Do sites such as Hulu offer a glimpse of the future of television?
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DELVING DEEPER
2010 Customer Strategy Trends
Read on as several industry watchers grab their binoculars to look ahead to the customer strategy trend that will have the biggest impact on business in 2010. Not surprisingly, social media is still atop the “what's hot” list. Next year, however, expect to see the emphasis shift from branding to service, as companies expand their use of online communities and customer forums to both serve customers and to create places where customers can help each other. Ultimately, 2010 will be the year to make it easy for customers to be heard, to respond to and resolve their issues expediently, and to create advocates as a result.
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| MULTIMEDIA TOOLBOX |
 VIDEO Taking a look at the bigger picture, Andrew Zolli, an expert in global foresight and innovation, identifies the forces of demographics and new technology as key drivers of change and innovation for businesses across the globe. Find out why here. [watch video] |
| VIDEO Those who are innovative today, will be the leaders of the future. Ray Kurzweil, inventor and futurist, who has been involved in fields as varied as speech recognition and artificial intelligence, reaffirms that this is the time to be innovative, talks about the power of creativity and why companies should be empowering people to be creative. [watch video] |
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| HSM NEWS |
| 5 KEY LESSONS FOR SUCCESS |
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| RECOMMENDED READING |
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The extreme future
By: James Canton
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James Canton is a futurist, social scientist, and business advisor. In this book, his imagination runs in a dozen directions at once, peppering the margins of his vision with media headlines and short vignettes from a science-fictional future. Canton's goal is convincing Americans to take a more active role in envisioning and safeguarding the 21st century before somebody else does.
“[An] insightful, straightforward, and clear view into the amazing and surprising future."
Toby Redshaw, corporate vice president, I.D.E.A.S., Motorola |
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