Greetings!
This month we have brought together insights some of the world’s most successful CEOs from across a range of sectors who are all leading some of the largest and most progressive companies in their field. Whether its finance, food, tech or publicity we elicit some of the fundamentals that are driving success and that can be applied to businesses of any size, anywhere.
If you have any comments about this month’s Inspiring Ideas you can write to us by clicking here. We hope you enjoy!.
Chris Stanley, Editor HSM Inspiring Ideas
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Tips from the Top
In a year of change and upheaval, all industries were forced to adapt. Kevin Roberts, Global CEO of Saatchi & Saatchi, knows this as well as anybody. Best known for developing the concept of Lovemarks, the evolution of brands based on an emotional connection between the business and the client, Roberts also recognizes the importance of “Winning Ugly”. Here he sets out his eight steps to survive and thrive. They may not always pretty - but they do the business.
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Million Dollar Tales AB Inbev
Carlos Brito is not your typical CEO. He doesn’t have personal assistant, a company car or even his own desk. He was even reluctant to accept his first CEO role – worried that he didn’t get “the people thing”. Yet today he heads up AB Inbev, the world’s largest brewer formed after the recent $52 billion takeover of Anheuser Bush by InBev, producing major brands such as Stella Artois and Budweiser. [Read +] |
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DELVING DEEPER
Irene Rosenfeld is the Chairman and CEO of Kraft Foods, producer of some of the world’s best known food brands including Oreo cookies, Milka chocolates and Philadelphia cream cheese. Here she talked exclusively to Inspiring Ideas prior to her World Business Forum presentation in June. [Read +] |
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| MULTIMEDIA TOOLBOX |
 VIDEO John Chambers, CEO of Cisco Systems, defines the four roles he considers every leader in a company has to execute correctly and by which they should be judged by their Board of Directors. [watch video] |
| VIDEO In this video, Francisco Gonzalez, CEO of Spanish banking giant BBVA, talks about the turning points in his life that led him to where he is today and the lessons he learned which he later applied in leading BBVA to where it is today. [watch video] |
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| HSM NEWS |
| HSM Online Seminars Annual Membership |
 Bring year-round learning to the heart of your organization!
An annual membership to HSM Online Seminars offers incredible value. You’ll be able to participate in a minimum of 12 live online seminars with some of the world’s best known thought leaders, save over 70% on the cost of purchasing each webinar individually.
Free Bonus: In addition you’ll receive free access On Demand to all previous HSM Online Seminars – featuring programs with Jeffrey Sachs, Patrick Lencioni, Scott Anthony, Bill George, and more. Over $500 value yours free with your annual membership.
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| Bonus: 2009 World Business Forum Executive Summary |
 Strategyn is pleased to be a sponsor of the 2009 World Business Forum, where the world's top executives, business figures and leaders gathered to debate and discuss global issues, advance their businesses, and experience an incredible lineup of global leaders, brilliant minds, business icons and legendary CEOs. This year's forum featured the likes of President Bill Clinton, T. Boone Pickens, George Lucas, and Irene Rosenfeld. Click here to download the official executive summary from the event.
http://www.wbfny.com/summary |
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| RECOMMENDED READING |
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CEO Material: How to Be a Leader in Any Organization
By: D.A. Benton
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“ CEO Material is a practical, engaging, and people savvy instruction manual on how to dial up your leadership effectiveness and enhance your career "
Jim Goldman, CEO and president, Godiva Chocolatier |
“ Whether you are already part way up the organizational ladder or just on the first rung, if you only have time to read one book this year - this one is a must! "
Gordon Peters, founding chairman, CEO, The Institute for Management Studies |
| UPCOMING EVENTS |
HSM Online Seminars
Social Networks: Charlene Li
January 2010
Innovation: Vijay Govindarajan
February 2010
Crucial Conversations: Joseph Grenny
March 3rd, 2010
Marketing Innovation: Seth Godin
April 2010
In Person Events
World Innovation Forum 2010
USA | New York City
June 8-9, 2010
World Business Forum 2010
USA | New York City
October 5-6, 2010
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