Greetings!
We have a great line up of articles, videos and insights for you in this month’s Inspiring Ideas. The pressure to find new and innovative ways to connect and communicate with customers is greater than ever, and marketing is critical to this process. So we’ve brought together some of marketing’s most innovative thinkers to give you some pointers. Take a look at what insights the likes of Philip Kotler offers for marketers in these turbulent times, what advice Saatchi&Saatchi’s CEO Kevin Roberts has to make your brand irresistible, and what Amazon’s Chief Scientist Andreas Weigend sees as the fundamental implications for business of web2.0. All this and more, so as ever we hope you enjoy and do let us know if you have any comments or suggestions on what you read and watch.
Chris Stanley, Editor HSM Inspiring Ideas
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Tips from the Top
The signs of turbulence are all over, and they are not going away anytime soon.
In fact, marketers need to develop a new mindset of always being on hot standby to activate automatic response marketing programs when the turbulence whips up and chaos reigns in.
Take a look at Philip Kotler’s eight factors that marketers need to keep in mind as they create their Chaotics marketing strategies.
[Read +] |
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Million Dollar Tales Procter & Gamble
William Procter and James Gamble might never have met had they not married sisters – Olivia and Elizabeth Norris – whose father convinced his two sons-in-law to become business partners. In 1837, a humble but bold new enterprise called Procter & Gamble was born. What began as a small, family-operated soap and candle company today represents one of the world’s strongest portfolio of consumer brands. [Read +] |
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After Office
How is web 2.0 changing customer expectations and what are the implications for marketers? One man who understands better than most is Andreas Weigend, former Chief Scientist at pioneering online business Amazon and now a professor at Stanford University. In this exclusive interview with HSM’s Inspiring Ideas, Andreas reveals why it’s critical for all companies, both traditional and online, to understand these radical changes and take advantage of the new tools that today’s web offers. click here. |
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| MULTIMEDIA TOOLBOX |
 VIDEO Mystery, sensuality, intimacy – these are some of the values that define the most highly evolved brands – those that Kevin Roberts, Global CEO of Saactchi & Saatchi has termed Lovemarks. Watch here as Kevin describes some of the key drivers to turning your brand into a Lovemark. [watch video] |
| VIDEO Have you ever thought about incorporating an anthropologist into your marketing team?! According to Tom Kelley, General Manager of innovation powerhouse IDEO, applying some of the principles of anthropology and taking time to actually study human behavior – what people do rather than what they say – can lead to some unique insight into what customers really want. [watch video] |
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| HSM NEWS |
| HSM Webinars – New! |
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| RECOMMENDED READING |
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Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
By: Don Peppers & Martha Rogers
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“A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. This book should be on your required reading list "
Financial Times |
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