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Welcome to DLU Lighting DLUHelpsBulletin
 

We trust that you find this newsletter helpful, entertaining and worthwhile reading as we bring you news of the lighting industry as well as new products and specials from DLU Lighting, the Energy Savings Choice. 
New DLU Catalog Available
 
DLU Catalog Cover

We are pleased to announce that the New DLU Lighting catalog is now available.  We are very proud of the new catalog.  The quality of this catalog is indicative of the quality that goes into all of the DLU Lighting Products.

 

All DLU Lighting products are designed and engineered to high European standards, surpassing standards required in the US.
 

You may download a pdf copy of the new catalog here.

 

We have also sent out print copies of the catalog to everyone for whom we have an address. 

 

If you have not received your copy yet and would like one, please send us an email and we will get one right out to you.
Are your LEDs really Dimmable?
 
Most existing dimmers were designed for filament lamps, which absorb much more electrical power than an LED lamp. A 5-watt LED, claimed "dimmable" by its manufacturer, connected to one of these traditional dimmers may flicker, fade, buzz, or suddenly switch off.  It will suffer a dramatic reduction in lifetime. The behavior of an LED lamp on a dimmer designed for a filament lamp is completely unpredictable: You may try out a lamp at home, where it dims perfectly, and then discover that your neighbor can't dim the same lamp.  Why? You were lucky enough to choose the right dimmer.

 LED Graphic

While there are many dimmable LED lamps on the market, some customers are becoming dissatisfied with their performance and lifetime. The fact is that there are plenty of dimmers suitable for filament lamps, but they are not compatible with the internal control gear of an LED lamp. Although some dimmers might function properly, manufacturers never specify which dimmer is compatible with their product.

What Will Work?

It is the internal control gear (the integrated driver in the LED lamp) which determines the dimmer's effectiveness.  In both cases the internal circuit of the lamp works in high-frequency (typically in the range 30-40kHz) and the external dimmer should be able to change this internal operating frequency in order to change its lumen output. Traditional dimmers do not do this because they operate on 50/60Hz main voltage (100V to 270V).  Electronic dimmers like TRIAC (Triode for Alternating Current) and IGBT (Insulated Gate Bipolar Transistor) work in high frequency, but they cause problems for LED lamps because they are designed for higher workloads or for external converters (such as independent electronic transformers or ballasts).

Other "dimmers" like the endowed DALI (Digital Addressable Lighting Interface) system for low voltage signal (1-10Vcc) are designed only for dedicated external control gears which cannot be integrated inside an LED lamp. A solution with the DALI system (1-10Vcc signal) can be applied to LED lamps working at 12V, but it needs a DALI compatible driver plus a dedicated DALI control unit.

However, the DALI system is very expensive and recommended only if you have to generate "scenes of light" with many sources and  modalities of light such as high end theaters, churches, galleries, or showrooms.

 The End Result

Even the lamps that seem to dim without incident are not going to last anywhere near as long as advertised. How long will they last? It is possible that in its current form, the life of an LED driver can be reduced to as little as one-tenth of its expected lifetime.

Most lamp companies are already aware of this situation.  High Power LEDs are supposed to last 50,000 hours; nevertheless, most reputable manufacturers will only claim 30-35,000 hours, based on the lifetime of the driver. Therefore, the race is on to develop an internal gear that works with all standard dimmers without compromising the bulb's expected longevity.  

Promotions at DLU Lighting

 

Baltimore Salazar is now a regional manager for DLU Lighting.

 

Baltimore became a sales representative for DLU in 2008 after a 20 year association with the company.

 

He is a member of Toastmasters International and has been involved in many electronics design projects.

 

Baltimore received his MBA from the University of California at Los Angeles

  

 

Joshua Dann, who is a senior account executive for DLU Lighting has now added to his duties that of an associate director of customer relations.

 

Josh became a sales representative for DLU in 2008 after a career in marketing and sales promotion in both the aircraft and insurance industries. He became a senior account executive in 2010.

 

He is a member of Toastmasters International and has been involved in a number of fundraising events. He is also the author of eight published novels.

 

Josh received his B.A. in History from Fordham University.

 

 

 

 

Ideas that hinder sales performance:

All customer contact must go through me

                                

by Dave Kahle

 

Dave Kahle 2It's a common mindset. The field sales person wants every communication with the customer to go through him/her. In other words, instead of calling customer service with a problem, the customers are instructed to call the sales person first. Instead of calling technical service for a repair issue, call the sales person. Need a price? Don't call inside sales, call the sales person.

 

It's easy to see why so many sales people adhere to this idea. It makes them feel important - look at all the phone calls they receive. It puts them into more regular contact with the customer, hopefully providing opportunity for enriching the relationship. And, since the sales person is, in effect, providing some service to the customer, the sales person believes that he is bringing value to the customer, and that the customer will come to rely on the sales person.

 

At one level, all of that sounds good. However, that idea costs both the company and the sales person dearly, and frustrates the customers. It is an insidious hindrance to sales performance.

 

Here's why. (Read the entire article here.) 

 

 

About the author

 

Dave Kahle has trained tens of thousands of B2B sales people and sales managers to be more effective in the 21st Century economy.

He has authored nine books, and made personal appearance presentations in 47 states and seven countries.

Sept./Oct. 2011

Double MR-16

In this Issue
New DLU Catalog
Are your LEDs really Dimmable?
Promotions at DLU Lighting
Ideas that Hinder Sales

Technical Sheet Downloads

 

Tri Lux spec sheet picture
Tri-Lux T8
DLU T8 32w Spec Sheet
T8 32 watt
DLU T5 Spec Sheet
T5 HO
DLU Tubular CFL Spec Sheet
Tubular CFL
DLU Par CFL Spec Sheet
Par CFL
DLU MR16 Diamond Glow
MR16 Diamond Glow
DLU MR16 Xenon
MR16 Xenon
MR 16 LED
MR 16 LED
LED Par
Par LED

 

 

 

 

Click on image to download pdf copy of Spec Sheet.
DLU Lighting Master Distributors
DLU Logo
DLU Lighting has stragtically placed Master Distributo n Centers around the country to inscoure the fastest and most economical delivery of DLU products to you.
 
We currently have Master Distributon Centers
ready to ship in:
  • California
  • Missouri
  • Ohio
  • North Carolina
  • Connecticut
 
If you are interested in partnering with the factory and becoming a Master Distributon Center

This Newsletter prepared by DLU sales team  

Jim Moline

Joshua Dann

Baltimore Salazar

Technical information provided by engineer Roberto Genovese