What is all this Rare Earth Stuff?

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We trust that you find this newsletter helpful, entertaining and worthwhile reading as we bring you news of the lighting industry as well as new products and specials from DLU Lighting, the Energy Savings Choice.

Making sense out of all this

"Rare Earth" Stuff

It seems to be very confusing to make sense out of all that we have been hearing about the "shortage of rare earth elements" and the "spike in rare earth metals prices." What is a rare earth element and why is it so important to us?

"Rare Earth" metals are a group of 15 chemically similar elements (grouped separately in the periodic table) known as lanthanides along with scandium and yttrium, both of which are actually elements above lanthanum in the periodic table.

Gadolinite, a silicate mineral, which consists principally of the silicates of cerium, lanthanum, neodymium, yttrium, beryllium, and iron, was the first rare earth mineral to be discovered in 1787, at a quarry in the village of Ytterby, Sweden. Over the next 150 years, the world has come to know of all the present day rare earth metals through a series of discoveries.

But how does this affect the Lighting Industry?

Click Here to read entire article.

Feel free to print out the downloaded article to give to your customers. It will be a great help to explain the inevitable price increases.

InCalogen

Beats the Competition

In a recent article in the Wall Street Journal it was noted that,

New bulbs using halogen, compact-fluorescent and LED technologies have been sprouting up on store shelves recently. The flurry of products is a result of legislation passed in 2007 that requires general-purpose bulbs, starting in January, to be at least 25% more efficient than those using standard incandescent technology invented by Thomas Edison in 1879.

As a result, most of today's incandescent bulbs will be phased out (some specialty bulbs are exempt) by 2014 and replaced by more efficient alternatives. While cheap at 25 to 50 cents a pop, incandescent bulbs waste nearly all their energy in heat output.

DLU Lighting is ahead of the curve on this one. We have the new InCalogen A19 Lamp.

The InCalogen lamp is an A19 glass with a halogen bipin encased within it. It has the look and feel of a standard incandescent while having the added benefit of saving 30% energy over a standard incandescent of equalivant light output.

"We are very excited to have the InCalogen added to our line," says Raffi Setrakian, Director of Marketing for DLU Lighting, "the people we have shown it to recently have been extremely impressed."

The InCalogen can be ordered now as a replacement for incandescent lamps of 100, 75, 60 and 40 watts. Initially the InCalogen is available only in a clear lamp. A frosted version will be available shortly.

"The 130 volt InCalogen is rated at 5000 hours," adds Setrakian, "giving it approximately half the life of a CFL at a fraction of the cost."

Contact DLU Lighting today to find out more about the exciting new InCalogen lamp.