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August 2008
Greetings!

 
In this issue you will find my monthly book review. My choice for August is "Be Your Own Brand. A breakthrough formula for standing out from the crowd".
 
At the bottom of the page you will also find the schedule for my training seminars on communication skills and personal productivity.
 
I hope to speak with you soon.
 
With warm regards for your success,
 
Corry
 
Corry Robertson B.A., A.C.C
Certified Corporate Coach
Certified Trainer by Emploi Quebec
 
514-220-2832 
p.s. Did you know that Emploi Quebec offers subsidies to small and medium companies to cover a portion of my fees? I will be happy to help you find out if you are eligible.
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 "Be Your Own Brand"
 
A breakthrough formula for standing out from the crowd.
  
by
David McNally and Karl D. Speak
 
"A strong brand, corporate or personal, needs to be so clearly defined that its intended audience can quickly grasp what it stands for."

 
Quoted from  the book 'Be Your Own Brand' the authors David McNally and Karl D.  Speak propose that the term 'brand' can be applied to professional and business relationships as a means to create value and consistency for one's clients or employer.

McNally and Speak have merged strong business language with the 'soft' concept of values in the work place. In doing so it shows that investing in values will yield a very attractive return.
 
The values that you uncover will be your
strategic tool to enforce your brand and allow you to invest your energy in the arenas that
are right for you and where you will find like minded people and support.
 
Your brand will force you to take responsibility for you're your mistakes, your commitments and the time you waste. When you commit to your brand then you become consistent and your energy will be focused like a laser so that you will produce consistent results. 
 

 
Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd
by David McNally by Berrett-Koehler Publishers
Hardcover
List Price: $22.00
Our Price: $2.99
Buy Now

 
I give you  my permission to reprint my articles and book reviews as long as you use them as they are, do not ad or delete anything from them and use the following sign off: Corry Robertson is a professional corporate coach and leadership trainer. She can be reached at 514-220-2832.

The P2 Leadership Training Series Starting October 3, 2008

Kirkland, Quebec, Canada 


  
Effective Personal Management 

Increase your profits by learning how to be highly  productive, pro-active and organized!   This seminar series is packed with must-have information and powerful techniques that will help you get ahead and stay ahead! 

This not-to-be-missed series takes place over three, three-hour workshops.     

Call me now to reserve:  514-220-2832        
 
Effective Personal Communication  
 
Get back to work this Fall by taking a step ahead of your competition. Gain the advantage by developing a better understanding of yourself and those around you!  
 

This high impact series takes place over three, three-hour workshops.     
 
Call me now to reserve: 514-220-2832    
        
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