3 1~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~Strat4 - Strategic Solutions for Growing Companies Monday Morning CEO
Week of January 24, 2011 "If at first the idea is not absurd, then there is no hope for it."
-Albert Einstein "Do as good as much good as you can. Be as good as you can, but never for a moment feel that you are better than others." - Unknown  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ |
Greetings!
I have two things to share this morning. First is a terrific resource for helping drive more sales to your company's bottom line. The other is what you can learn about increasing profits from not-for-profits. Last week I had Mitch Goozé present his Effective Marketing Workshop to my Vistage CEO group. One of my most veteran members- and a top-notch marketer in his own right - declared that this was one of the best and most valuable programs for CEOs that we've had in the nearly 5 years we've been meeting every month. I would agree, but my own marketing background may have me a little biased. There were a few "sterling" nuggets especially worth taking away. First, that CEOs need to clearly understand what marketing is and how it drives sales - but is entirely different than selling. Mitch's simple and very useful definition is that: "Marketing's job is to align the capabilities of your company with the current and future needs of your customers." He also makes clear four very distinct aspects of marketing - and how for most small and even midsize companies - the emphasis is upside down: with execution and marketing communication on top and strategy on lagging behind. Worse, he points out, is that sales is often looked to for identifying and even fixing marketing problems. Mitch notes that this is akin to asking your factory production personnel to solve an engineering defect in a product. Just because they can recognize what seems to be going wrong - doesn't mean they are qualified to fix it. Mitch offers a virtual ton of free resources and white papers on his website. I urge you to visit http://www.customermanufacturing.com/free.shtml. As we stabilize into economic recovery, growing top-line revenue seems to be on the mind of every CEO I work with - and know. It's consistent with wanting to capitalize on the opportunities that are and will be emerging as the economic engine comes back to force. Along with the desire to grow are the complexities of still needing to do more and do better with less. This is where I find the non-profit sector particularly inspirational and instructive. If business in general has taken it on the chin these past few years, the non-profit world has been hit doubly hard and there's something quite valuable to learn about how they have managed to survive - and that it's really about how they always have to survive. More on that below... As always, wishing you a great and succesfful week ahead.  Philip R. Liebman Managing Director, Strat 4 Group Chair, Vistage International
P.S.- On March 8th Vistage will be hosting a Northern New Jersey and Lower Hudson Valley, All Cities, CEO conference event. Vistage's Impact Expert of the Year, Allen Beaulieu (www.itreconomics.com) will spend the entire morning sharing a look ahead for the local, domestic and world economy - and most important - how it will effect you and the strategic direction you must take in order to keep on top of the economic recovery.
If you are a CEO who is qualified for Vistage membership (see www.vistage.com for more information), and seriously ready to be considered for membership, I have a limited number of guest invitations available. Last year we had close to 150 members attend this event -and expect that number to grow. Please contact me right away for details and to request to be placed on the guest list.
|
|
Are you Innovative or Merely Inventive? - From Bloomberg/Business Week Online
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
It's an important distinction that can have implications for your business.....check out this Business Week article http://www.businessweek.com/innovate/content/jan2011/id20110114_286049.htm
by someone who helps entrepreneurs innovate for a living and teaches the subject at Northwestern. As CEO, there are important distinctions that help shape your understanding of how to best and most effectively lead your company forward. Lumping together the concepts of invention and innovation could stymie your companies efforts to grow.
|
The Power of the Platform: Business Model Lessons from Apple ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
The stunning success of the IPAD this year and the anticipation of the impending availability of the Iphone on Verizon may prevent us from appreciating the unique business model that Apple has developed; specifically the "platform" of hardware, software and services that both sustain and reinforce growth creating a network effect. This article on Apple's platform <http://www.nytimes.com/2011/01/30/business/30unbox.html?src=me&ref=business> may help you analyze and modify your own business platform (you've already created one whether you realize it or not). |
Video Preview "The Next 100 Years" - a YouTube introduction to a remarkable book
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 A few weeks ago I recommended an important book on the future of the US and the world by George Friedman. Click Here to watch a short interview with the author providing an executive summary of the book. (It's in two sections: be sure to watch parts 1 and 2) This is book on critical future thinking (versus futurist) based on a hard analysis of the world today and a look through the lens of history. It should be required reading in my opinion for you and your children. * Interesting Footnote... George Friedman's online resource for global intelligence is at www.StratFor.com
- not to be confused with Strat4.com ( www.strat4.com) - which is my company!- PL
|
Learn to Grow Your Profits from what you can Learn from Non-Profits
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
 Some of the best and brightest CEOs run non-profit organizations today. And CEO is becoming the preferred title. In the broad spectrum, the only thing that makes an Not for Profit (NFP) different is the tax status - and how that functions to help raise funding. But operationally, NFPs need to and tend to be well-run, hard driving companies, with their mission being the driving force. The mission is protected by a volunteer board that typically has little business focus, leaving the business leadership squarely on the shoulders of the CEO and management team. Doing more with less is the constant status-quo, and keeping aligned with both the mission and stakeholders is the basis for operating. During the past decade, we have experienced a large influx of CEOs from non-profits join Vistage to increase their effectiveness to beneift their organizations and gain useful perspective from their for-profit peers. Interestingly, in the last two years the value has clearly shifted to where the non-profits have some remarkably valuable insights and experience to share in the the direction. For-profits that need to sharpen their focus are beginning to understand the value of aligning their company and teams to a clear and purposeful mission. They are also finding that when cash is scarce you need more than money to incentivize innovation, creativity and performance from employees. Their NFP peers have been doing this for years - and are quite good at it. I personally sit on the board of a Museum Village -( www.museumvillage.org), a local living history museum, where I serve as treasurer, sit on the Presidents Advisory Council for a local college (www.Stac.com) and help with Girl Scouts of Northern NJ. (www.gsnnj.org). Apart from the more obvious satisfaction of volunteering and giving back to the community - the opportunity to gain valuable insight from how these organizations function has added tremendous value to how I approach the needs of the companies I work with. I suggest for both reasons, that you get to know someone really sharp running a not-for-profit company - and see what you can learn. And while you're at it, volunteering your own expertise and resources isn't a bad idea either.
|
|
|
Quick Links...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
See Testimonials from Vistage CEOs
|
Contact Information
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
phone:845.782.0178
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
|
|
|
|