RaIse Books, LLC

Breaking News

X-Factor Discovered ... Not thee X-Factor but a X-Factor--
the one in the self-estreem mantra: "I am X."
(It was in The Blue Brochure all along.)


 The Blue Brochure 


The Blue Brochure (circa 1990) was an original STI (Selfishness Training Institute) advertisement that in effect said: "If you become an STI Client then I as your STI Counselor will assume temporary responsibility for your life and happiness and in-the-process help you take-back this responsibility for yourself. Or, if you never fully accepted self responsibility in-the-first place then I will help you accept it (metaphysical self-responsibility) for the very first time.


Once you succeed in accepting the metaphysical fact of self-responsibility, then you will be in an optimum position to achieve an authentic and lasting happiness.


{{{ As I now revisit this 20 year old brochure I think the above was really an inner dialogue between me myself and me my I/my ego ... or stated another way: the omnipotent view point within me is "talking" in turns to the other view points ... that is, the I and yu viewpoints ... or stated still another way ... the omnipotent observer within "speaking"/explaining to the parent archetype within (the parent archetype is of two parts:  the caretaker part--i.e., the mother archtype--and the mentor part--i.e., the father archtype) and the child archetype within (i.e., the one who is taken care of, the one who is mentored) ... or stated yet another way ... Father, Son and Holy Ghost where Son is the child archetype, Father the parent archetype and Holy Ghost the omnipotent observer ... I know this last is a really really biggie claim but what the hey ... the Christian religion has hung around for as long as it has because it taps into something real in spite of its mystical claptrap (and in spite of its obvious lack of a mother archtype--and Yes I suspect albeit a failed attempt that Jesus was an attempt to make up for this lack: "Jesus loves me this I know ... etc." ) ... and for "us" a-theists (our own mystical claptrap notwithstanding) to have subselves (subpersonalities) of archetypal forms is not ill-logical ... but ... but what? ... not illogical does not = proved therefore this whole subsection here should be labeled, Scratch Pad Thinking ... SPT??? no, not now ... stop... except for this addition: SPT comes before Ho ....} with this caveat: the SPT can lead to mystical claptrap or to good Ho's, that is, to good, testable Hypothesis} ... which one it is is up to ... the Ho generator ... i.e., moi ... i.e, tbc}


The Blue Brochure was developed during the last quarter of the last century when autonomy and self-responsibility were emerging in our American culture as highly important individual values.  The emergent source was the psychology-as-personal growth movement of the era that was itself trying to become a cultural value.


{{{ Now I think I am back talking to you, that is the literal you who is reading this article right now. }}}


I finished the Blue Brochure and copyrighted it in 1993. In addition to the foregoing the brochure presented the original STI's RaIse method--in schematic form--for increasing one's level of self esteem and selfishness by focusing on four psych(h)ological values--self awareness, self acceptance, self assertion and self responsibility--and integrating them into the hierarchy of one's own cardinal values.


The Blue Brochure today can serve--given its road map schematic to achieving authentic self esteem and authentic selfishness it can serve--as a kind of cheat-sheet in the process aspects of you yourself re-wiring your own psych(h)oepistemology for authenticness and ultimately, for happiness success.


That is, life goes on: authentic happiness is still the challenge. Psych(h)oepistemology is Psycho-epistemology is our own personal thinking MO in the area of choosing and validating our knowledge and values and it is the "thing" responsible for managing the degree of "tolerance" that we allow for contradictions in us in our relationship with ourselves and the world.
A degree that ranges all the way from "absolutely none, no, none, nada, zero tolerance" all the way to "of course square circles are possible, where have you been, look at quantum mechanics for proof of the notion that contradictions are the stuff of the universe."


Psych(h)oepistemology is the software of our mind. And Yes, it is software that is written by us consciously and subconsciously in every waking moment of our life. This is why a very helpful (Biocentric Psychology) mantra is to say: I take responsibility for everything I think and say and do (and ultimately of course, mean it).


Consciously we contribute directly to our own psychhoepistemological programming every time we make a choice--including the times when we choose to drift and not make a choice when a choice is possible--and subconsciously we do it via two basic methods. The first subconscious method is via standing orders issued from the volitional-conscious mind to the (obedient 'tell-me-what-to-do-and-I'll-do-it) subconscious mind (and Yes if we issue too many bullstuff orders the subconscious can and often does rebel). The second method is the method of absorption like a sponge from our greater culture at-large as we immerse our open minds into its vast--almost bottomless--pool of asserted rights and wrongs.


If our open minds are active-open then with the right philosophy we can deal with our cultural influences and accept the good and reject the bad. Of course if our open minds are not active, just open then we end up with lots and lots and lots of psychhological problems.


Psychhological problems of course that are very solvable but for right now this fact is beyond our scope. Our scope is to deal with this psychhological fact instead:  psychhologically speaking everything we do counts.


Formally, Psycho-epistemology is (per Dr. Nathaniel Branden, 1969, Psychology of Self-Esteem, Nash Publishing, HC, p.93) the study of the nature of, and the relationship between, the conscious, goal-setting, self-regulatory operations of the mind, and the subconscious, automatic operations.


For one example of a psycho-epistemology's goal-setting (get to heaven) and goal seeking (how? through good works or faith alone? or something else?) in action read the "Is morality without religion possible? lte here.)


If you are religious you probably can relate to the above example and can kind of see that perhaps Branden knows what he is talking about in his psycho-epistemology definition. Branden also knows what he is talking about in the area of psych(h)ology that he is best known for: helping individuals achieve authentic self esteem.


Dr. Nathaniel Branden--the laser sharp intellect who in my book is the mother of authentic self esteem (Ayn Rand--the razor sharp intellect--I view as the father of it)--has warned us against the cultural bromides that surround self-esteem as a legitimately high high psych(h)ological value because these bromides achieve the opposite effect--they undercut self-esteem's seriousness and make it seem instead like a "touchy-feely" (i.e. trivial) concern.


As an example of the modern day self-esteem guru Branden's laser sharp focus on ferreting out cultural bullstuff consider the following excerpt from his blog on the importance of definitions in self esteem:


Many clinicians, for instance, have discovered through experience that treating a client with acceptance and respect can support the client's struggle for a better self-esteem, while mere assurances of the client's worth are generally ineffective. Similarly, many parents and teachers have discovered - or learned from the late child psychologist Haim Ginott - that hyperbolic praise is likely to do more harm than good (Ginott, 1972). Many teachers have invited criticism for believing that a young person's self-esteem can be cultivated by having students sing or announce "I am unique." (It should hardly be necessary to point out that a hay sandwich is also "unique".)


After you read this and laugh out loud you might wonder had he not been the world's best psych(h)ologist Dr. Branden might have missed his true calling as a stand up comedian.


Hay sandwich! I love it.


You will notice in my Blue Brochure (1993) that I discovered the true "song or announcement" that is of the "I am X" form. That is, in my experimental investigations into my own psychhology I discovered the true value of X. It is the one I give in the Blue Brochure's Integration phase of re-wiring your own psychhoepistemology for happiness success. The X-value there is the real (true blue) one.


Gary Deering
PsycHHology Engineer
(helping phhilosophhy
build better humans)
08/30/12 (67 and counting--that is,

forty more to go)



Yikes! I just noticed this misspell in the title: Breaking News: [scrolling] X-Factor Discovered ... Not thee X-Factor but a X-Factor--the one in the self-estreem mantra: "I am X." (It was in The Blue Brochure all along.)


... self-estreem as in streaming!?!? .... our self-esteem is a contiguous stream of mental action? .... or that is, is the branden slip sOs ... slip or slop? ... if slip then foregoing (is one possibility) if not then sloppy typing and title should be corrected to:


Breaking News: [scrolling] X-Factor Discovered ... Not thee X-Factor but a X-Factor--the one in the self-esteem mantra: "I am X." (It was in The Blue Brochure all along.)




But notice I didn't change/correct the scrolling title because I believe it is slip not slop. As slip it contains a lead to something I've been trying to understand for decades. And it has to do with my inability (up 'til now) to integrate my Mechanical Engineering concept of "state"--as in states of matter: liquid, solid, gas--with states of consciousness--e.g. Happiness is a state of non-contradictory joy.


Consciousness--qua human capacity--is a thing-like-thing that to be understood must first be owned.


And the price of ownership is: respect.  


Consciousness to be owned must be respected.


But even before this you must want to own your own consciousness.


At birth your consciousness is a gift of nature and you automatically own it, or rather at birth and some distance beyond you are not, metaphyscially are not capable of disowning it.


But developmentally--once beyond that distance--you can loose it so you have to maintain ownership by choice.


There are many forces in the world to get you to disown the self (which is mostly your mind which is your consciousness as developed by you into a particular, that is, a particular developed, programmed consciousness we call--our particular--mind) but you do not have to succumb to them.


If you do succumb you have to reverse the disowning process and reown your own consciousness.


Have to that is, if you want the benefits of ownership.


(You have no choice in experiencing the negative consequences of disowning--other than to repress them if they are too much for you to handle, but then you can't escape the negative consequences of being repressed.)


So, consciousness to be owned must be respected and based on my own first hand experience I assert: to be reowned and/or retained it must be obeyed.


As I've asserted elsewhere: self acceptance, self assertion, self awareness and self responsibility are very important psychhological values for us to have (again see The Blue Brochure).


Also as I've asserted elsewhere: everything has an ultimate.


Consequently, I conclude the following.


The ultimate degree of self acceptance is self owning, which is autonomy .


The ultimate degree of self assertion is selfishness.


The ultimate degree of self awareness is not yet known.


The ultimate degree of self responsibility is ... to get to H(OE) ... that is ... Heaven ... ...  (On Earth) ... while you actually live and breathe.


Have a nice day.


To be continued (somewhere) in the f.u.t.u.r.e.



The discussion herein about consciousness represents a view of mine that I think is relateable to the Ayn Rand/Objectivist assertion/Principle about nature:  nature to be apprehended must be obeyed which is itself related to the famous 16th Century English philosopher-scientist who established the scientific method in science Francis Bacon who identified this fact about nature, quote: "Nature to be commanded must be obeyed."


As a career Engineer I know only too well (I've experienced it first hand) how true the Bacon quote is.


That is, I know and trust the Bacon assertion because of first hand experience and hence by analogy and extension I suspect that the Ayn Rand one--including my discussion about consciousness--could be just as true too. (I already of course have some first hand experience about the validity of the Objectivst assertion as well as my consciousness discussion but I need more in order to put it in the same status in-my-mind as the Bacon one.)


{{{ As an aside here ... the foregoing paragraph is an example of my psychhoepistemology in-action-in-real-time ... }}} 


I need to do this "discussion" here as placeholder for f.u.t.u.r.e writing ... state of consciousness is analogous to state of matter via other concepts beyond the one or two I now know about (albeit not revealing here) that I didn't know about decades back. Consequently, since this needs more development, I plan to deal with it in the f.u.t.u.r.e (perhaps in the Theoretical PsycHHology Handbook I plan to write some day). 



H(OE) for us a-theists is a lot different than is H for god-believers. H--that is, Heaven--for god-believers is a reward after the term ceases to have meaning. H(OE) on the other hand is a reward here and now while we actually live and breathe, that is, while the term has meaning.


H(OE) and H are similar in that both require expenditure of time and energy to get to its "pearly gates"--albeit, for H(OE) you can actually get there but for H you cannot--metaphysically cannot as there is no experiential nor logical reason nor evidence of any kind whatsoever TO CONCLUDE that there is a literal heaven. (Yes I know this is where Faith comes in and now you know it too and hence know one reason why faith is sooooooooooooo'oh bad for you. If you accept faith as your "reasoning" method then your psychhoepistemology--which should be reason based--suffers near irrepairable damage figuratively speaking after the fashion of an internal vital organ that has been infected with cancer.)


There is however, a literal heaven on earth and it is a state of consciousness. The one we call happiness: Happiness is a state of non-contradictory joy, which, when it is achieved, is a state of consciousness.  (Not a state of mind but a state of consciousness--"heaven" can be a state of mind but not of consciousness whereas happiness is a state of consciousness which can only be achieved and experienced of course in a particular mind--be it mine and/or yours and/or other human beings.)


Since the only way that I know of to get to Heaven on earth is to:  honor your self and happiness, I suggest you do so.


So I guess then that the ultimate degree of self responsibility is ... to honor your life--which is your self--and your authentic happiness--which is your achieved states of non-contradictory joy.


That is, my new working hypothesis is, Ho:  the ultimate degree of self responsibility is to honor your life and happiness.


Which means for me--as an Objectivist sympathizer--I have come full circle. 


Back in the '70's Ayn Rand convinced me that I, qua human being, am a hierarchical integrate of needs and values and as such I have needs in the serious sense of the term: survival needs. And further that my need of philosophy and my need of a moral code rank at or near the top of my human needs.


And finally she convinced me that the correct (objective) moral code is the one that has life as its standard and personal happiness as its purpose.


Voila!  I am ... ... no you don't, you aren't going to get me to reveal the X-factor.  If you want to know what it is CBR The Blue Brochure.  (Click-Buy-Read)




 Triple Crown Affair - Book 1 - Kentucky DerbyNew Release Book 1 of 3 in The Triple Crown Affair


where each release provides secret White Sheet betting formulas for each of the three races of the annual Triple Crown: The Kentucky Derby, The Preakness and The Belmont Stakes.


Book 1

Secret White Sheet iif formulas for

The Kentucky Derby


As the title suggests, this report gives (investment in fun) betting formulas for your sure thing fun and enjoyment and for your maybe profit. See example inside for the 2005 Kentucky Derby where the $10 formula win ticket cashed in on the winner Giacomo and paid $102 and the $80 formula exacta ticket won $4907. The formulas use the White Sheet as the basis for the top-down predicted outcome of every horse in the race. The White Sheet is the report generated by the Logical Choice™ computer program LCO.tms that uses a proprietary (TMS) handicapping system that is so consistent in its approach to predicting that it can identify patterns in race outcomes for particular races--including the three Triple Crown Races: The Kentucky Derby (best roi: 4,293%), The Preakness (best roi: 1,415%) and The Belmont Stakes (best roi, tbd%) to name just three. The White Sheet also gives a measure of its own past performance at predicting certain race types, e.g. expensive ($$$) Allowance Dirt races for 3 year olds running route races and other race classifications as same exist for a given track for many of the various thoroughbred race tracks throughout North America. Links to the downloadable White Sheet for The Kentucky Derby along with for-the-curious-but-not-required-for-the-bettor information about the White Sheet are given inside this report also.


Above is link for the Kindle version.


Click here for the pdf version which is IN COLOR and readily PRINTABLE for a hard copy if this is your preference.


            BiO Spiritualism, The New Millennia Spiritualism:
Yes. (Is BiO Spiritualism the answer?)
Increase your intelligence, decrease your naiveté.
Increase your joy, decrease your guilt.
Increase your selfishness, decrease your greed.
that is, travel the Enlightened, Reason-paved-road to authentic Happiness.
Yes. (Is BiO Spiritualism the answer?)Yes, Book 1 is now available for Kindle:


Buy BiO Spiritualism's Yes book today at RaIse Books' online store or on Amazon.com.  Spread the word about the new, Third Millenium Spiritualism by picking up an extra copy for family and friends! BiO Spiritualism, qua integration of Objectivism AND Biocentric Psychology IN-THE-PERSON, is infinitely scalable so as to provide for the equivalent of 7,036,082,523  (and counting) individual "sects" the world over (starting with US of A's 314,265,094 individuals).

(09:42 UTC ((EST+5) or (EDT+4)) Aug 30, 2012)