It's Time To Think Outside The Box

When most of us think of marketing, we think of standard methods, thinking and techniques. We've been conditioned to think this way like Pavlov's dogs. We have to consider, though, whether or not these techniques are in line with what it is we truly are. Are these techniques in line with who we are, what we believe, our purpose, or what we envision the world becoming? 

I was lucky when I began my foray into the world of social media because I didn't begin my journey for the purpose of marketing. I was merely seeking a place in the world. That purpose is the reason that I came to understand that the market for something to believe in is infinite and social media is where the human race is going to find their connection, their something to believe in, their hope. The internet is to some extent, today's way of rebuilding the Tower of Babel, a way to connect, a way to seek unity, a tangible recognition of humanity as one, and this social connection puts an extremely high value on engagement, trust, sincerity and testimonials from those in their network who exude those traits. These are the reasons we now have to begin thinking out of the box in our marketing techniques & the reasons I believe that Spiritual Entrepreneurs have the biggest potential to make change (& dollars) on the internet. 

As a Spiritual Entrepreneur, you are already thinking outside the box on most levels. What you believe your intent and purpose in the world to be, is completely out of the standard box. Most Spiritual Entrepreneurs want to connect with people at a heart, mind and soul level rather than just approaching people from the standard position of fear and scarcity. You know that what people are looking for is hope, or at least if you don't know that is what they are seeking, you know it's what they need. People want something to believe in, they want hope, they want unity, they want to belong to something bigger than themselves, they want to be happy and to live lives of purpose, and you understand that. You yourself are striving for the same thing. Those desires and connection to a bigger purpose are what makes you a good friend, a good leader, a good teacher etc. Those traits that make you good in those areas are the same exact traits you need to be displaying online.

Think of your online connections on the same level you think of your friends, your family, your students etc. The point is, that if you think of them in this way, you will be sincere with them and you will share with them, give them advice, help them with whatever you can, share stories with them regarding things that have improved your quality of life etc. This is what we do with our friends and it is no different with our online connections. It is true that many of them may not actually be your friends, but that doesn't mean that you can't share with them as if they are. I don't mean tell them your private business or give them your home number and address - I mean be sincere, sell to them only 1% more than you sell to your real friends when you go out to dinner or coffee. Establish yourself in their hearts as a sincere, trustworthy and knowledgeable expert in your niche who is willing to share not just a bit of your time, but the truest essence of who you are.  

Use social media to connect to the integrity of the human race & mirror it back to those you connect with online in a way that allows their spirits to be renewed.

Healing the Hearts of Humanity