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Make It Real June 2008
News and Views from Clarity to Business, LLC
Catapulting Visionary Entrepreneurs and Companies to Success | |
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Greetings!
In this month's newsletter, I want you to think about the one word that describes your business (see the article below for help). I'd also like you to know about a new software package that one of my clients is writing that will help you simplify your bookkeeping.
The tip this time is a new and scary way to say thank you to your best client. And finally, you will learn about an amazing women's retreat in Colorado. (I promise to find a men's retreat for a subsequent issue of the newsletter.)
And as always, if you think that a business plan or business coaching would help you, please call me for a free coaching consultation to see if there is a fit.
Until next month,
Christy Strauch
602-561-8499
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The Puppet Speaks: Word Travels
This month the puppet went on a short vacation to Utah's Zion National Park. Being in Zion got her to thinking about how with very little effort, Zion attracts almost three million visitors a year. A large fraction of these visitors come from other countries thousands of miles away.
I realize it's not fair to compare a park like Zion that took millions of years to form, with your business, but the puppet is going to compare the two anyway. Zion is magnificent. No matter what the season, the weather, the temperature, it is always its magnificent self. Magnificence radiates from the red rocks, panoramic views, breathtaking hikes--even from the occasional magnificent wild turkey mommy picking up her baby and flying him into the trees at night because he's still too young to fly himself.
In Elizabeth Gilbert's book Eat Pray Love there is a scene in story #33 where she and a friend are sitting around thinking of single words to describe things. (Hang with me, these two trains of thought are related.) Elizabeth and her friend decide that the single word for Rome is SEX.
Angel's Landing, Zion National Park
The single word for New York City is ACHIEVE and the word for Los Angeles SUCCEED. (Later Elizabeth and a different friend decided, sadly, the word for Stockholm is CONFORM.)
Zion's word is MAGNIFICENT. The word for my business is CLARITY. I know it's part of my business name, but I'm striving to make it the essence of the business also.
The puppet wants to know: What one word describes your business? And are you embodying that one word in everything you do? Thirty minutes of free coaching to the first person who emails me his or her word!
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| TIP OF THE MONTH
No risk, no gain
June marks the end of the second quarter. Figure out how much money your biggest client or account spent with you over the past six months. Then call and thank them for the business. Tell them how much money they spent, what they received for the money they spent, and ask them if what they got from you was worth what they spent. I realize this might be really scary. Email me and tell me what happened.
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CLIENT SPOTLIGHT
Clear and simple accounting may sound like an oxymoron. In fact, it's not. Habitsoft.com of Vancouver, B.C. is putting the finishing touches on a fantastic online accounting package called Clarity Accounting (yes, I did get to put my two cents in on the name). Habitsoft is offering free usage of the software for the next month or two to anyone who wants to try out the package (it is currently in beta). They would also deeply appreciate you taking their short survey at www.clarityaccounting.com/survey.
If you take the survey, you'll be entered into a drawing for a $200.00 Amazon gift certificate. You would be doing some fellow entrepreneurs a huge favor if you take them up on this offer. You would also do yourself a huge favor by trying out their system, especially if you aren't using a computerized accounting system yet, or the one you are using is frustrating and complex.
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RESOURCES & HAPPENINGS
 A colleague of mind, Deb Roffe, is sponsoring a women's retreat in August that includes climbing what's known in Colorado as a "Fourteener." A fourteener is a mountain that's at least 14,000 feet high.
If you have ever wanted to see if you could rise to a physical challenge like this one (while getting a lot of support to do it), email Deb at debroffe@comcast.net or give her a call at 303-550-5923. She is a seasoned mountaineer and passionate about sharing her love of the mountains and the inspiration she has received from nature. I've sent in my money already and hope the puppet will have a report in August about what it's like to breathe at 14,000 feet.
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