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News from PDSS Inc.
"Leading the Future in Product Development" 
Februrary 2012- Vol 5, Issue 2
In This Issue
Building Knowledge During C/KPD&M - 5 Design Controls
Skip Creveling Keynote at Cognition Cockpit User Day Mar 5, 2012 in Boston
Greetings!   
I'd like to remind you of your invitation to Cognition's complimentary Cockpit Day on March 5 in Boston. Skip Creveling will be delivering the keynote address and the topic will be Critical/Key Parameter Management tools to build knowledge during product development. Read below for a preview. Hope you can make it on March 5!
-Carol
Building Knowledge During C/KPD&M - 5 Design Controls

The Critical/Key Parameter Development & Management (C/KPD&M) approach defines five classes of Design Controls to build knowledge as we evolve and iterate the maturity of the technology or design under formal parametric development. The five Design Controls are:

  1. Computer Aided Engineering (CAE)
  2. Computer Aided Design (CAD)
  3. Characterization Studies
  4. Designed Experimentation (DOE)
  5. Testing to Pass Standards, Targets/Ranges based upon Operational Requirements

Each of these Design Controls builds upon its predecessor to underwrite the integrity of what is known. The value of defining the right amount of each of these five knowledge-building Design Controls is that we can estimate, allocate, adjust and control our development budget and schedule to obtain the right balance of data and knowledge at the right time (phase) in the development process.

 

Before the Design Controls are Deployed

  

At the beginning of product development, once there are clear and stable requirements and constraints in-hand, the Critical Parameter focus turns to the New, Unique and Difficult (NUD) Functional Requirements to identify the Functions we must engineer into existence. This is accomplished using Functional Modeling and Functional Flow Diagramming during the 4th Step in the C/KPD&M process (download a 2-page .pdf of the 12 steps of C/KPD&M here). Next, specific concepts are defined to express Form-Fit alternatives that are high in feasibility to produce the required Function(s). These foundational building blocks must be in place before the traditional forms of engineering tools are applied to transform concepts into models - mathematical, geometric/spatial and finally, physical.

  

With Functions and Concepts in-hand, a preliminary Design Failure Modes and Effects Analysis (DFMEA) can be done. The DFMEA will identify Design Controls to eliminate or greatly reduce the likelihood, rate or impact of various failure modes and mechanisms that are latent within the undeveloped concept.

  

Determine a Budget for Each of the Project's Design Controls

  

Every project will have a different allocation of the five Design Controls. A Pie Chart It is helpful to illustrate this mix with the estimated percentage of each that is about right for budgeting purposes as the project schedule is established.

 

 

Getting the right tools, methods and best practices designed into your project schedule is essential for communicating what to do and when to do it. This is an efficient way to build just the right amount and type of knowledge needed to meet your specific project requirements. Every project's Design Control allocation is different, so this type of planning must be carefully done on a project-by-project basis.

 

The Five Design Controls

 

A Design Concept it is usually transformed from a sketch to a computer file by way of laying the concept's physical geometry out using a CAD system. In parallel with that Form-Fit model, the development team develops functional models and initiates simulation using CAE systems using, for example, Pro-E, MathCAD and similar software tools. So the front end of C/KPD&M work is heavily dependent on computer models. CAE and CAD iterations lead to readiness for building necessary variations of prototypes. Prototypes are often expensive but are needed to obtain additional learning that computer-aided development tasks cannot produce.

 

The physical prototypes enable the last three Design Controls. The third Design Control of Characterization uses simple curve-fitting for basic Y = f(x) relationships that are totally new to the development team. Characterization (regression analysis) is common prior to formal DOE for brand-new materials and configurations that have not been integrated in the past. These are built using linear or non-linear regression as prototypes are operated over a range of values for one or two Xs, as one or more Ys are measured for their corresponding changes.

 

When there are two or more Xs that possess potential or unknown interactivity between them, the empirical modeling approach expands to include the fourth Design Control - Designed Experiments (aka DOE). There are many DOE structures for screening, modeling, optimization, integration and tolerance balancing activities so that main effects, interactions, sensitivities and robustness behaviors between the Ys and their controlling Xs can be well-understood.

 

The fifth Best Practice - Testing -- is often used prematurely by development teams. The mis-use is common due to an old, bad habit of modeling with CAE and CAD and then immediately building a prototype that is "tested" to see if it passes requirements. If the prototype passes one or more of these "tests", the team hands the design over to production. The claim is "we are fast... we hammer out a design, build it, test it, do a round or two of fixes to pass our final tests, then move on to the next project." Unfortunately, the next project is often another turn of the development crank (design scrap and re-work) after the original design that passed the tests is found to be plagued with reliability and produceability problems. This approach will also likely cost way more than originally projected once it has been made to finally work under all the real conditions not fully covered in the "tests". Testing is good and necessary but only after you've done your homework, passed a few quizzes and thoroughly mastered the lessons.

 

C/KPD&M - It's About Knowledge and Learning

 

The 12 Steps of C/KPD&M progressively prepare the product to pass tests. The Project Manager and the development team must keep track of the actual Knowledge-in-Hand in relation to the required Knowledge-in-Hand to illustrate this progress. Progressive learning is one of the major goals of a development project. Testing will come soon enough, but we need to do our learning first. During our school days, those years of homework, reading assignments, writing of papers and solving equations were not for torture purposes! They were meant to build good developmental habits.

 

I read an article recently about "progressive" business leaders who think it's a good strategy to rush a product to market and then fix it. Sorry, but I just don't believe this is right either on an ethical basis or as a way to develop knowledge. It is better to be smart than lucky in the long run.

 

CognitionDaySkip Creveling Keynote at Cognition Cockpit User Day March 5, 2012

Cognition Logo 

 

 

March 5, 2012 - Cognition Cockpit User Day - Boston, MA

 

Skip Creveling, President of PDSS Inc., will be the keynote speaker at this year's Cognition Cockpit User Day, Monday, March 5, 2012 from 11 - 5 at the Boston Park Plaza Hotel in Boston, MA.
Download PDSS' invitation here. The Cockpit is a requirements management software system that provides a single unified model for capturing and tracing all of your product development data. Cockpit enables your teams to dynamically manage customer inputs and voices, features and requirements, risks, costs, and critical parameters.

 

This event is a pre-conference session of the Medical Devices Summit 2012. Contact Cognition by email for more information or to attend. Hope to see you there!

Is there a topic you'd like us to write about? Have a question? We appreciate your feedback and suggestions! Simply "reply-to" this email. Thank you!
 
Sincerely,
Carol Biesemeyer
Business Manager and Newsletter Editor
Product Development Systems & Solutions Inc.
About PDSS Inc.
Product Development Systems & Solutions (PDSS) Inc.  is a professional services firm dedicated to assisting companies that design and manufacture complex products.  We help our clients accelerate their organic growth and achieve sustainable competitive advantage through functional excellence in product development and product line management.

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