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Solutions That Power Business
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The Never-Ending Marketing Story
 Think you've run out of marketing options? No such thing in the 21st century, where new technologies - and new ideas for employing them - keep the communications lines open 24/7. You need a ticket on the Social Media express (your customers are already aboard). If you think that shiny new website alone will get the job done, think again.  read more...
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Social Studies
Several New Media clients, not to mention New Media itself, are swept up in the Social Media  revolution. For family-run auto dealerships with deep community roots and save-the-world nonprofits and New York's largest retailers, it's all about drawing traffic to the homepage - and through the front door.
It's Facebook and Twitter. It's the corporate blog. It's the new school of marketing - and some of New Media's top clients are all over it.
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Saving the World, One Page at a Time
 So we're knee-deep in production on Renewable Energy Long Island's biannual Green Guide. The mission sounded easy - create the Island's ultimate environmental resource - but then we realized we live in the greening capital of the world.
Now we have so much wonderful content - stories, photos, tips, guest stars, calendars, everything you need to optimize energy efficiency in your home and business - we're wondering how to fit it all in. It's a good problem to have.
read more...
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Tales From the Rolodex
New Media's Friends and Allies are Busier Than Ever
- New Media Marketinghas announced a new partnership with
another of Long Island's brightest communications firms - Roosevelt Strategy Group, headed by the indefatigable Anthony Manetta. Islandia-based RSG's dual
focus on corporate advisory and strategic consulting is the ideal complement to
New Media's ground-up marketing mastery, according to principals on both sides.
Manetta called it a "natural partnership," while New Media Vice President
Joseph Lapiana called RSG's "professional PR edge" a "perfect match" for New
Media's existing services.
- Renewable Energy Long Islandhas chosen New Media to assume
creative control of RELI's biannual publication, the LI GreenGuide. New Media's
exciting mission is to turn an already informative, successful guide into Long
Island's indispensable commercial and residential resource for all things
green. Ace copywriter Jeff Borno is on the case, sharing thinks up and down the
New Media chain and crafting content sure to keep the GreenGuide on every
coffee table and conference table on Long Island. Look for your copy early this
fall
- Wales-Darby, the Islandia-based titan of the plumbing and
HVAC industries, played host July 24 to the inaugural meeting of the Green
Island Coalition, an umbrella of union representatives, corporate powers and
Island-wide policymakers dedicated to public health and cost-effective
sustainability. Endorsed by the national Green Mechanical Council, the coalition
has about 15 environmentally sensitive construction projects on its radar;
first up was the $75 million expansion of Long Island Islip MacArthur Airport's
Waste-to-Energy Facility. Among those attending the first meeting: Islip
Supervisor Phil Nolan, airport Commissioner Teresa Rizzuto, representatives of UA
Plumbers Local 200 and IBEW Local 25, Wales-Darby President Brian Darby, New
Media VP Joseph Lapiana and Matt Ferber, Angelo D'Alessandro and Joe Morganti,
partners in Manorville's Green Synergy Systems.
- Speaking of Wales-Darby and the Green Mechanical Council: GreenMech
Executive Director Jo Keirns announced Aug. 8 that Wales-Darby was its latest
member organization. The Washington, D.C.-based nonprofit is dedicated to
educating contractors, field technicians and industry leaders about
environmentally healthy residential and commercial mechanical systems, and
Wales-Darby's efforts in that direction - including its multipurpose,
multidimensional Energy Learning Center - have caught the council's eye. "The
Green Mechanical Council appreciates the support of Wales-Darby," GreenMech
said in a release announcing the Islandia firm's membership. "With their
support, we're able to further the educational goals of our organization."
- Bill Klein, costar of The Learning Channel's "The Little
Couple" and chief operating officer of Long Island-based marketing, training
and telecommunications firm Emerge Sales, was in Islandia Aug. 14 to finalize
Emerge's alliance with New Media. The partnership - arranged by Klein, Emerge
Chief Executive Michael Sperduti and New Media C.O.O. Chris Graziose - will allow each company to
boost the other by providing the services it does best. New Media will make use
of Emerge's cutting-edge consulting, lead-generation and telemarketing skills
while effecting a bottom-up rebranding of Emerge and its expert services.
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Blogability (blôg'∂-bil'î-të) adj. 1. A word we made up
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Do YOU have blogability? Here's a secret: Everyone does. Put smart people together in a room and you can't avoid it. We want you to share your company's most blogable moments -
the big contract, the funny office, the new approach based on old wisdom - and lend your voice to Long Island's new marketing and business hub. The most insightful and entertaining
tales and tidbits will energize the Power of New Media blog - instantly available to our extensive and diverse network of partners and friends (and about 200 million people on Facebook,
Twitter, MySpace and LinkedIn).
Z LIKES BLOGABLES
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