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SPRING 2011
The Road to New Business Success! |
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The road to success is paved with good intentions, is not straight and is always under construction - we've heard it all! Here at ASAP, we believe the road to success is more like a freeway with many exits. Asset managers need to know when to stick to the GPS-routed course and when a strategic exit will lead them to success.
Our Spring newsletter is an aggregate of some of the best articles for asset managers pertaining to the traditional process of gaining new business. Clean and timely data distribution, strategic consultant and third-party database selection, stellar RFP and presentation materials are critical in achieving new business success. 
All of us at ASAP would like to thank our clients, partners, and industry experts around the globe who reference our marketing support services as the best solutions available. We wish you a bountiful spring season.
Kind regards,
Melanie Horvath
Executive Vice President
Director of Global Sales & Marketing |
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Data Consistency |
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A Data Map Can Lead to the Road of Consistency
Providing firm and product information to institutional investment management consultants and independent third-party databases is an important component of many managers' marketing plans. The timely and accurate distribution of this information is essential to secure new assets and to service existing clients. However, a database is only as useful as the information it is populated with, prompting marketing professionals to spend countless hours updating and verifying data to ensure its accuracy and consistency. If a firm provides information to multiple databases, it may be asked for the same statistic in several different ways. One way to minimize variation across databases and ultimately enhance data quality is to Continue... |
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Strategic Database Selection |
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Reach Your Target Market
Superior performance may not help an investment manager attract new assets if it does not reach the right market. Many managers mistakenly distribute their product information to the wrong investment markets and, consequently, never achieve the desired results. Despite the time and care managers devote to the development of their marketing plans, they often omit a critical step - strategic database selection. Continue... |
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Effective RFP Writing |
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A Winning Proposal
A famous magazine publisher once told me, "Type quickly and edit slowly." The same holds true for completing RFPs. The typing time spent on an RFP depends on the RFP. Too much typing time may cut into your review and editing process, while too little typing time may mean that you have not been thorough enough with your answers. Continue... |
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Great Presentations |
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Your Best Finals Presentations
Keep it simple - the most effective finals presentation book will allow your presentation team to explain in ten minutes why the prospect should choose your firm. If you cannot convey your message in that amount of time, you are including too much extraneous information. Continue... |
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About Us |
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An industry pioneer founded in 1998, A.S.A.P. Advisor Services is a marketing support and data distribution firm dedicated to institutional money managers, hedge fund managers, and other financial advisors. On behalf of our clients, we populate and maintain both quantitative and qualitative data on leading consultant platforms, and in well-known traditional and alternative third-party databases. By employing a team of industry experts and leveraging cutting-edge automation technology, we are able to streamline the costly, time-consuming process of disseminating up-to-date, accurate, and consistent firm and product information. In short, we lift the burden of this administrative task from our clients and allow them to focus on more value-added functions within their organizations.
For a free consultation on how we can help you grow your business, please contact Melanie Horvath at 866.922.8733 or at info@asapas.com. |
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