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The current economic environment is prompting many managers to make cost-saving cutbacks. Their focus has sharpened on the core elements of their business. Businesses need to re-evaluate their processes, business models, and financial position.
For A.S.A.P., we are no exception, and have taken steps to ensure that our business continues to operate at optimal levels and that our clients continue to receive excellent service. To that end, it is our pleasure to announce a newly created position and several new key services to help you every step of the way - from initial contact to final presentation.
Our current clients range from small, emerging money managers to leading global asset management firms. They like the fact that we remove a big administrative burden - updating consultants and third-party databases - from their "to do" list affording them time to focus on more value-added functions within the organization. If you're not a client yet, isn't it about time?
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| Client Testimonials |
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"Northern Trust Global Investments believes the ASAP Advisors name is synonymous with high quality, in-depth investment product reporting. We have been a client for four years and from the start we realized they make it their highest priority to register, update and maintain our firm and multi product information in all consultant and public databases every quarter because they know NTGI will reap the benefits of this extensive reach.
In most cases, a consultant or plan sponsors' first interaction and, therefore, first impression of an investment manager is their profile in a database. By outsourcing this very important part of the business, we knew we were taking a risk but we were impressed with ASAP's extensive experience in this business. In the past four years, we have seen a 60% increase in unsolicited business from consultants and plan sponsors that ties directly back to the diligence ASAP Advisors has put forth with NTGI's products. This has also had a direct impact on freeing up our internal resources.
We highly recommend ASAP Advisors to any investment manager looking for the same high quality investment reporting we expect in this industry."
Heather Parkes Rocha
Manager, Institutional Assets Marketing Group
Northern Trust Global Investments
"ASAP provides excellent customer service. I am always impressed by their immediate responses and attention to detail. They are always there to assist me in our firm's marketing needs. ASAP has helped us to efficiently reach a broader spectrum of potential investors."
Britta Schinske
Operations Specialist
OMT Capital Management LLC
"Since hiring A.S.A.P. Advisor Services to take on updating our products within consultant and third-party database, we were able to promote individuals of our team to more value added roles in client service and product management. By outsourcing, we experienced a cost savings of over $200,000 per annum and eliminated over 100 hours of monthly labor."
Confidential Client
Marketing Manager
Large multi-product firm
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| 10-Year Transformation |
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After 10 years in business, A.S.A.P. Advisor Services is making the changes necessary to enter a new phase of growth. As part of this commitment, we are pleased to welcome Melanie Horvath as our new Executive Vice President, Director of Global Sales and Marketing.
This is a brand new role at A.S.A.P. and is a key marker of our readiness to take our current sales and marketing efforts to the next level. Melanie's years of experience and extensive marketing background in our industry make her the perfect person to take on this challenge.
For the past 14 years Melanie has been working as a senior manager in the Marketing Department of client-firm Nicholas-Applegate Capital Management. Over this period she has mainly been responsible for managing their Product Management and RFP teams, but had additionally been charged with a variety of marketing projects, campaigns, product positioning and development, as well as extensive competitive analysis work.
Her time at Nicholas-Applegate also has given her the opportunity to experience working with A.S.A.P. as a client. Now that she's working with us directly, Melanie will be responsible for managing our global marketing efforts.
We look forward to Melanie playing a key roll in making our next 10 years even better than our last. For more information on how your firm would benefit in this environment from the cost-cutting, efficiency-enhancing services that A.S.A.P. Advisor Services delivers, contact Melanie Horvath at 866-922-8733 ext. 2. |
| Free Database Audit - February Only |
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When was the last time you took a close look at your database information? Are you confident all data requirements have been met? This month only, we are offering a free performance and missing data audit.
Upon receipt of your strategy information since inception, our data specialists will complete a comprehensive audit of the performance information in each database and provide your team with a report of any discrepancies found. We will also review all fields and create a report of any missing or incomplete sections. Incorrect or missing data could be keeping you out of consultant searches. Find out where you stand today! |
| NEW! ASAP Analytics |
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Keeping abreast of your products positioning in the marketplace is both challenging and crucial to growing a business and winning sales, especially in the fiercely competitive environment faced by today's institutional investment managers. A.S.A.P. Advisor Services understands the importance of product positioning in your business success and has developed a new program, A.S.A.P. Analytics, to help you tackle the challenge of staying ahead of the competition.
A.S.A.P. Analytics builds on our successful suite of services to provide a snapshot of your products' performance comparisons relative to index and peer group, characteristics, sector allocation and statistical measures commonly analyzed by consultants and prospects. Exclusively ours is a characteristics data pack that includes the exact characteristics required by consultants and third party databases. Everything you need is provided in one report.
We look forward to discussing the benefits of our newest service with you and would be happy to discuss how we can customize our analytics package to serve your individual needs. For more information on A.S.A.P. Analytics, please contact us at info@asaspas.com or 866-922-8733 ext. 2. |
| ManagerQuest Clients Corner |
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Thank you to all of our clients who have recommended us to other investment professionals who need marketing support or data management assistance. Our business has been steadily growing because of you.
Profiles, Analytics and Rankings - In addition to your completed year-end database profiles, you'll receive a free ASAP Analytics report - including your 4Q08 peer ranking report - for one of your key strategies. Upon receipt, please let us know what you think!
Presentation Review - If you'd like us to review your current marketing materials or presentation book, please let us know.
As always, please be sure to keep us informed of any recent changes at your firm that the consultants and investors will want to know:
- Personnel Changes
- Benchmark Changes
- Fee Schedules
- Form ADV Updates
- Strategy Guidelines
- Revised Narratives
- New Products
- GIPS Verification
Not a client yet?
It is a long process creating a successful investment product and growing - or building - a successful asset management business. Performance and perception in the eyes of the consulting industry are very important aspects of that process.
If you don't have the time or resources to manage the distribution of information to investment consultants, third party databases, industry publications and other interested parties, we can help.
Simply send us your data - in any format - and our team will complete the updates on your behalf. Using our automation tools and our expert team, your data is updated quickly, accurately and effortlessly.
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| A New Opportunity for Presenting Your Products |
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There are more than 5,500 asset management firms which employ 30,000 sales and marketing professionals to market their more than 150,000 available investment products in the market today. These experts spend their time trying to get the attention of institutional investors and consultants, but constantly get stuck in 'marketing gridlock'; with 12,000 hedge funds and 2,500 funds of funds to add to the 150,000 products they already have to deal with, investors often become very confused.
In addition to the dozens of databases we recommend to expand your marketing reach, there are several publications you should also consider. Introducing IMI's Weekly Wire Service - this weekly digest covers important issues and the opportunities they present for investors, and is tailored to the exacting demands of today's financial professionals.
Each issue includes a list of money managers which can provide a new opportunity for you to introduce your firm and products to institutional investors. Click here to view last week's issue.
For a very limited time, we are offering a free placement in the IMI Weekly Wire for 4 weeks. Please contact our sales team - 866-922-8733 - for more information. | |
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