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Issue: # 2010014June 7, 2010
Click It--Don't Risk It Chronicle
In This Issue
How about a quick buckle up reminder?
Ford's vision of the Future of Safety for Safety Belts
Quick Links
Greetings!
"On any given day about 38 people who are not buckled-up are killed in motor vehicle crashes, according to statistics from the National Highway Traffic Safety Administration (NHTSA)." says Ray Lahood, U.S. Secretary of Transportation, in a press release.

Even 1 person is too many when the solution is as simple as wearing a safety belt.  While not every crash is survivable, safety belts reduce injuries and fatalities by 45% to 50%.

Keep working!  The Nebraska Coalition to Save Lives Through Safety Belt Usage has made great strides--since the Nebraska buckling rate is now up to 85%.  Let's keep working to eliminate deaths from the lack of a safety belt!

Read the press release from U.S. Secretary of Transportation Ray LaHood
How about a quick buckle up reminder?

On June 1, several Omaha businesses installed a quick reminder to buckle up in very appropriate places--on the way out of the parking lot at their business locatJoe at Rockbrook ion.  This is Joe Knudson, a volunteer who helped paint the buckle up reminder at Rockbrook Elementary.

Businesses adding a painted stencil reminder were:

National Safety Council--Greater Omaha Chapter, click here
American GI forum--Omaha Chapter, click here
Norm's Door Service, click here
Lewis and Clark Middle School, click here
Rockbrook Elementary School, click here
Nobbies, Inc., click here

Dan Axtell at Norm's DoorDan Axtell, a manager at Norm's Door Service, admires the message. What a great way to tell your employees, your customers, and anyone else who comes to your business that you care about their safety. 

 Ford's vision of the Future of Safety for Safety Belts
The Ford company brought their demo vehicle to the National Safety Council, Greater Omaha Chapter on Tuesday, May 18.  The Click It team got to try out the new inflatable safety belt.  Future of Safety demo

A demo back seat with the new safety belts was at the demo.  When a person sat in the seat and clicked the safety belt, the air bag automatically inflated forward out of the belt. 

While this experience was certainly not as fast-moving as a real crash, nor does the airbag detonate with the force of a inflatable seatbeltfront seat airbag in a crash, it showed clearly that a small airbag can fit neatly into the rear seat safety belt.  The belt itself is comfortable and made of a softer material than a standard belt.  

Here's a Ford-produced video that illustrates the airbag.

Local News about the Ford stop at the Safety Council.
The "Click It Chronicle," our Click It Campaign e-letter, published whenever there is news, is available to all those interested in increasing safety belt usage.  Please share this information freely. Take the information, copy to friends, businesses and organizations with the same concerns.  Using the information provided will help reduce the needless fatalities and injuries on our highways and the associated costs. To subscribe to this e-letter, join the coalition, or be removed from the list, contact the Click It Team at cidri@safenebraska.org.