Branding vs. Word of Mouth
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Greetings!
A funny thing happened this morning. I read a fellow designers blog article about, as she put it, the evils of advertising. I found this so interesting I needed to add to this but with a more branding and strategy focus. I thought you might like these thoughts as well.
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In this article we talk about the difference between word of mouth marketing and building brand desire. Here are some questions this article brought up.
- Does your brand make the customer feel good?
- Does it make them feel successful?
- Does it make them feel important?
- Is your brand easy for them to use?
- Does your brand provide a way to make their life easier?
Read this branding article now >>
Wouldn't it be great to have your clients
and prospects craving your brand?
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