Managing Your Online Reputation 

Word-of-mouth spreads fast. Unfortunately, bad news spreads faster than good, and with the help of technology and social media, a negative comment about your company can reach thousands of people in no time.

So, what can you do?

You can't stop people from talking about you and your business, but you can take steps to monitor and manage your online reputation. This will allow you to respond to any negative perceptions, thank those who have said positive things and make sure you're driving enough online content.

This article from MarketingProfs outlines seven ways to help you take control of your online reputation:

1. Set up Google Alerts

2. Monitor mentions of your company's name on Twitter

3. Write optimized blog articles

4. Register for industry and consumer forums

5. Appear in the press and industry publications

6. Write and distribute press releases online

7. Respond quickly and professionally to criticism

If you need help monitoring your online reputation and driving more content, contact The Impact Group at www.igpr.com.