SFF 18     

March 2012  

 

Greetings!

 


This month we bring you more interesting stories and announcements.  Our staff had a great time meeting everyone at the Atlantic Bakery Expo in Atlantic City last week.  Read more about that below, along with a list of other upcoming industry events.  We are continuing our global expansion with our recent long-awaited launch into the UK (thank you to all who have been waiting patiently) and we are also now in Russia!

 

To all of our loyal distributors and retailers, we are stepping up our marketing efforts and will be in touch with you personally to let you know of all that is now available to help with your sales and marketing of Satin Ice products.

 

To enthusiasts, homemakers and budding cake artists, you'll be happy to know we are inching closer to getting our retail packs into a supermarket near you within months!  We're looking forward to introducing even more folks to the magical world of cake artistry with Satin Ice.  

 

Best regards, 

 

Kevin

Kevin O' Reilly, Founder and CEO 

Satin Fine Foods, Inc.
ATLANTIC BAKERY EXPO 

The Atlantic Bakery Expo is a great opportunity to meet and talk directly with retail bakers, cake artists, home bakers and hobbyists. A chance to share ideas, give advice and be exposed to new techniques and products. And this year's show was no exception.

Michelle Bommarito, cake artist and TV personality, was on our team to demonstrate Satin Ice, offering a sneak peek at some of the techniques she has been fine-tuning for years. A bunch of energy and the ultimate professional, Michelle's personal and engaging approach was a crowd favorite. And a special thanks to Ruth and Christine from the Academy of Culinary Arts (Atlantic Cape CC) who pitched in with hands-on help at our booth.

Looking forward to meeting you all again at the next ABE in 2014!

ABE1ABE2
Michelle wows the crowds with her Satin demos

LOLLY LOVE                     

   

In the 2nd season of Buddy Valastro's Next Great Baker competition, Nadine Reibeling won a year's worth of Satin Ice in the fondant episode.  Through her popular business, Lolly Love in New York City, Nadine creates cake lollies, the little sister of New York's cupcake craze.  Congratulations, Nadine!   

 

lolly love  

  Debbie Brown Cake
AVAILABLE IN THE UK   
It's official; we are available in the UK! After long anticipation, Satin Ice is being sold through BFP Wholesale in Kent. To order, contact your local BFP Wholesale Depot.

Also in the UK, our ambassador, Debbie Brown, provides numerous books and classes on the techniques of Satin Ice. She has authored over 20 books and teaches her specialist Satin Ice skills during Master classes in her studio in West London/Surrey and around the world.
Cake design provided by Debbie Brown 

 

FOR THE FIRST TIME AVAILABLE IN RUSSIA    
The first shipment to Bakery Wholesale Shop in Moscow Russia left our warehouse on March 15th! Also known as Shop for Bakery, Bakery Wholesale Shop is our first distributor in Russia and we are excited to have a presence.  Try Satin Ice, now found at Kirill Korzhov, 129075 st. Sheremetevskaya 85/1, Moscow Russia. 


TECHNIQUE/HOW-TO
STACKING
It may seem like a simple concept, but if you follow these fool-proof steps by  Mercedes Strachwsky, you're sure to have a sturdy cake.  When making a tiered cake, remember to measure and support. Having all the center supports line up will make your cake strong.

 How To - Stacking

 

  
MACY'S ICING SMILEIcing Smiles  

In 2009, 3 1/2 year old Macy had symptoms of swollen eyes, stomach, and legs. She was diagnosed at that time with Minimal Charge Nephrotic Syndrome, an autoimmune disease that causes kidney problems. When no medicines worked, she was diagnosed with the degenerative form of Nephrotic Syndrome called FSGS. She had a kidney transplant in June 2011, but unfortunately the FSGS recurred in her new kidney. Macy has endured many many treatments since then, but she is still fighting.

Denise Pavek of Love Bug Confections in Colorado Springs, CO accepted her call to action for Macy's birthday cake. The fairy cake she made went perfectly with Macy's fairy garden themed birthday. Everyone loved the cake and Macy was so happy.


Learn How to Help Icing Smiles   

EVENTS
 

3/21 - 3/24

EXPOCOMER SHOW, Panama 

The Expocomer, which celebrates its 25th anniversary this year, is a key trade show for U.S. companies looking to penetrate the Caribbean, Central American, and South American markets.
http://www.expocomer.com/  

 

3/24 - 3/25 

NATIONAL CAPITAL AREA CAKE SHOW, Annandale, VA  
Sponsored by the Virginia Chapter of The International Cake Exploration Societé (ICES).  ICES is a "not-for-profit" 501(c)(6) association that focuses on education and sharing the creative possibilities of sugar.  The show is staffed entirely by volunteers with a common goal of sharing the beauty of sugar art and this educational opportunity with the ICES membership and the public.
http://www.cakeshow.org/index.html 

  

3/31 - 4/1
FLORIDA ICED 
The Florida I.C.E.D. Cake Competition is a sugar arts competition that will include cake design, accessories, and an Icing Images "edible icing sheets" divisions in the theme of " Masquerade Ball". This year will be the first ever LIVE Challenge! Six advanced or professional cake decorators will go head to head for a 3 Hour competition right before our eyes!
http://www.floridaiced.com/

We have added a list of trade shows in which we will be exhibiting during 2012. You can view the preliminary line-up in the Trade Shows and Events section of our Facebook page. More events will be added throughout the year.
  

MERCEDES BOOK SIGNING This year at Florida ICED, we are so excited to have Mercedes Strachwsky doing a book signing at the Satin Ice booth! In our second collaboration with Mercedes, this newest book is a must-have. 

INSTRUCTIONAL CLASSES 

Want to become a cake artist?  Maybe you already are, and you're interested in bringing your skills to the next level.  Many of those within our family of partnered product endorsers offer instruction and will guide you with the tools you can use for a long time to come.  Visit the Recommended Cake Designers page of our website for a list of our partners.  You will be linked over to each of their websites to find a class in your area.

 


NEXT MONTH  

 

Until next month . . . Happy Spring! 

 

Your friends at Satin Fine Foods

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