November 2011 

Greetings!

Debbie Brown Debbie Brown Cakes

The recently held Cake International at NEC in Birmingham, England brought together 23,000 cake decorators and hobbyists from all corners of the UK and Ireland.  This is our first introduction of Satin Ice to the British isles and the response has been absolutely fantastic.  There is a huge pool of very talented cake decorators there with a hunger to learn more about Satin Ice.  Our booth was continuously busy from when doors opened at 9am until closing at 5.30pm each day and on many occasions we were simply overwhelmed with interest in our products.  We are so thankful for such a great response. With family and roots in Ireland it was a real treat for me to meet many of Ireland's finest cake enthusiasts.

Satin Ice will officially be available via our UK distributors as of January 2012.  Watch out for our UK distributor listing coming in early 2012.

Thanks to our long-time friend Julie Bashore and Suuz Verhoef of the Netherlands for their thorough, informative and fun decorating demonstrations with Satin Ice.  The single best way to learn about Satin Ice is to see it, feel it and taste it.   A favorite quote comes to mind from our partner and pal Jorg Amsler of Truly Jorg's Patisserie in Boston, "Every time you put your hands in a Satin Ice bucket, it's a happy event."

To all the patient folks waiting for Satin Ice to be brought to market, we appreciate your loyalty and we promise it will be a happy event.

Kind regards, 

Kevin

Kevin O' Reilly, Founder and CEO 

Satin Fine Foods, Inc. 

View from the Satin Fine Foods booth

We were visited by Lourdes Reyes, who was also exhibiting her Gel Art Floral creations at the show

We'd like to take this opportunity to spotlight our friends at NY Cake and Baking Distributor because of their 30 years of influence on the New York cake decorating supplies market, which was essentially created by them.  Their store was the first of its kind in the region - selling all things cake, for amateurs and professionals alike.  Everyone in New York's cake community knows all about this legendary one-stop shop, its cake decorating school . . . and its founder.

NY Cake and Baking is a family-run wholesale and retail store located near Manhattan's Chelsea District.  It was founded by Joan Mansour, award-winning cake decorator and instructor, and is currently being managed by Joan's daughter, Lisa.  Some call it a 'museum' of cake and baking supplies, offering one of the most comprehensive and abundant collections available.

Lisa was a young girl when her mother, Joan, taught cake decorating classes at their dining room table.  Interest quickly grew and Joan used some extra space at the back of her husband's cosmetics store to teach larger classes.  In 1989, after Lisa graduated college, she went into business with her mother and they opened a store and school.  Hard work and dedication led them to expand to their current 5,000 square foot location in 1994.  And just a couple of years ago, another daughter named Jenny opened NY Cake West in Los Angeles, California.

Joan Mansour is a pioneer in the industry and has taught many of the top names in cake decorating today.  We applaud her vision and her contribution to cake decorating as an art form.

Visit the NY Cake website for more information.

Jean Marie Moffa - Great Cakes

Until next month, 

Your friends at Satin Fine Foods