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September 2011
Greetings!
As we approach the 10th anniversary of September 11, I can't help but remember where I was on that day. In fact, many of you reading this were in the same place with me: in Las Vegas for the International Baking Industry Exposition (IBIE). The show was well-attended by thousands of baking professionals from around the world. The second day into the show, the day's events were cancelled as we all shared the same sense of bleary-eyed disbelief and tried to make sense of what we were seeing on the news.
I'd like to take this opportunity to note a special day of remembrance this Sunday, September 11. Adversity often activates a strength we did not know we had. If we use our strength to help someone in need, we have done something good. May God bless all those who were lost on that day.
Kind regards,
Kevin
Kevin O' Reilly, Founder and CEO
Satin Fine Foods, Inc.
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INTRODUCING OUR NEWEST
SATIN ICE PARTNER
SUSAN CARBERRY Susan has taken the cake world by storm after just 12 years in the industry. She has appeared (and won!) on the Food Network and TLC cake competition shows, has been featured in many magazines and was selected to create the centerpiece cake for last year's ICES convention. When she's not on the road giving classes across the country, Susan runs her cupcake and retail supply shop - the popular "Cake Cottage" out of Southern California. We're always happy to work with Susan and to see her endearing designs, like the Satin Ice Factory cake she made, shown on the right. Amazing!! |
WHAT'S NEW ON SATINFINEFOODS.COM
We are honored to continually add to our long list of endorsers - all outstanding cake artists
in the industry and each is unique. We have added some of these new faces to the top of our home page along with quotes about why they love Satin Ice. Take a look!. As you click the slide numbers, you'll see that the faces randomly rotate so be sure to click until you see everyone. We have many more of our pals to add and we'll be sure to let you know.
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WELCOME NETHERLANDERS!
Our newest overseas distributor, Cake Supplies NL, is located in the Netherlands. They are the largest retail and wholesale bakery supplier in Western Europe, operating two retail stores as well as an online store in addition to their trade customers. We're proud to continue the expansion of Satin Ice throughout different parts of the world to meet the rising demand. Our products will be introduced at the
Taart en Trends show in the Netherlands in early October.
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MEET YOUR SATIN ICE CONNECTION IN LATIN AMERICA 
We're delighted to have a new direct partner for our Latin American customers: Jose Llop. He is our Director of Sales and Marketing in the Latin American and Caribbean markets and will help us with Business Development in these areas. Based in South Florida, Jose has been working in the Baking & Cake industry in these regions for nearly two decades and has a strong connection to the market, the culture and most importantly, the people. Distributors interested in carrying the Satin Ice brand will have a new partner who will facilitate a more speedy entrance into the marketplace. Jose is fluent in Spanish and Portuguese and we welcome him as part of the Satin Fine Foods family.
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SEE THE CAKE BOSS ON TOUR!
Buddy Valastro, star of TLC's hit show "Cake Boss" is on the road to meet his fans in his "Bakin' With the Boss Tour." Buddy's live show is an evening of cakes, stories and fun. It is a rare live, interactive event that welcomes all ages. Check the tour schedule for a show near you and don't miss a chance to meet our special friend. 
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RONALD MCDONALD HOUSE CAKE
ICING SMILES CONTINUING THEIR GREAT WORK
Just an update about our partner organization, Icing Smiles. A tireless volunteer group created a circus grouping of Satin Ice cakes for the 25th anniversary of the Ronald McDonald House cancer camp in Pennsylvania's Pocono Mountains. Kudos to Janet Woudenberg, Kathie Shea and Moreen Pinto for your labor of love. With the tent measuring 2 ft. tall and Ronald measuring 15" , these cakes served 350 people! Visit the Icing Smiles Facebook wall and just read a few of the breathtaking stories. If you or anyone you know can contribute a little bit of time to help this group in any way, you'll help to create more smiles.
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UPCOMING INDUSTRY EVENTS
VANCOUVER, CANADA:
CAKE LOVE 2011
September 23 - 25
1279 West 16th Street, North Vancouver, BC, Canada
A 3-day cake decorating conference awaits you on Canada's West Coast.
SELANGOR, MALAYSIA: 
ICCA CAKE COMPETITION
September 30 - October 2
Malaysia's largest cake decorating center, the International Center of Cake Artistry, is having their annual Cake Competition. The competition is judged by 5 international cake artists, including founder Rosalind Chan, with exciting prizes awarded. Expert demonstrations and classes will be featured as well. Best of luck to all participants. Stay tuned and we'll be sure to show you the winning designs.
CHICAGO, ILLINOIS:
ALL THINGS BAKING
October 2 - 4
An exciting new trade show featuring focused education, hands-on demonstrations and all the latest products and services. Don't miss the cake competition, sponsored by Satin Ice.
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Be sure to visit our Newsletter Archive to check up on missed updates!
   youtube/satinfinefoods.com
Until next month, Your friends at Satin Fine Foods |
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