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Greetings!
I almost can't believe how low print rates have gone. See below for a highlight of some commonly requested items - these prices now include delivery to your door! So for one low price I can make your print project even more cost effective and convenient than ever before.
Also of interest to me is the evolution of QR codes and their ability to track and interpret data. Read below for a look at just some of the ways you can push the bar.
And speaking of interpreting real time data, I'm managing a small Facebook ad campaign - the results are quite interesting! Amy Perzan Merrill   
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Design Tip #54:
Beware copyrighted information.
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Know your source and be aware of any licensing agreements.
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Super Prices on Superb Quality Printing
Check out how Meringue3.14 clients are taking advantage of great new rates on their orders:
Dogma Training & Pet Services Inc
4"x9" Promotional Rackcards
3000 units and 3 different designs, printing only $450 includes delivery!
Full color, full bleed both sides on 16pt stock!
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Leslie Chan, Realtor
Keller Williams Realty South
Business Card Stickers
60lb gloss crack & peel
250 units for $99 includes delivery!
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Thorn Valley Ranch
12"x18" Posters
50 units for $99 includes delivery!
Full color, full bleed on 100lb gloss stock!
4"x5" matching Palm Cards 1000 units only $125 includes delivery! Full color, full bleed both sides on 16pt stock!
NEW!
Even lower rate on top quality, full color, full bleed tri-panel brochures. For the month of June get 1000 for only $199*
Add gst to all rates listed. Delivery included. *Special offer! Brochure orders placed in June. New orders only. Code DESIGNER314JUNE12
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What's new in the world of QR codes?
Well, based on your budget, there are plenty of ways QR codes can go the distance. Ask me how we can setup your code to:- automatically load your contact details into the recipients mobile device
- allow you to change the landing url
- compare performance of many codes to learn which newspapers or magazines work best
- use tracking capabilities to optimize your marketing activities
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Have you been contacted to renew your domain at the staggering rate of $75 year?
This is a scam! Please disregard renewal messages generated from Notification of Domain Expiration [mailto:noreply@annualurl.com] |
 SOCIAL MEDIA TIP
Run a Facebook Ad.
Similar to Google Adwords, essentially you are "bidding for clicks" and can set a daily max for your campaign. What do I like about facebook ads? The ability to select your target market. What I didn't like is limited options for a landing page when my ad is clicked. As far as I could tell, the only options were to pages within the Facebook business page. Maybe there is a way to hard code around this and have the link go to a web page outside of Facebook, but I guess it's not a big deal. If you can get the "likes" on Facebook you can then target your fans with posts containing other links. Below is a look at the details of a client campaign:
Demographics We were able to narrow down the obvious parameters such as location, gender and age. To that add pyschographic information and we have a very tight target market. Once we defined the most ideal customer, Facebook tells us "This ad targets 6,180 users".
Here are a few of our actual selections in Facebook: - who live in Alberta and are between the ages of 18 and 40 inclusive
- who are male and like Motocross
- who are not already connected to Thorn Valley Ranch Raceway & Recreation
Design Ok, so this is one area that is quite limited, and I will admit, for the sake of a sticking to a low budget, I essentially just plugged in a photo and then focused on writing a catchy message to take full advantage of the 90 characters afforded me. Our plan is to track the ad for a couple of weeks with this relatively "safe" message, and then switch it with bolder messages and monitor variations to response in subsequent campaigns. Cost Based on a suggested bid of $0.50 for clicks, we set the campaign budget at $5 per day for two weeks. After two days, we tracked 52 clicks for $10.42. At this point, the number of fans had increased by 30 people, so the "cost per like" was translating at a rate of $0.35, not bad considering that all of these people are VERY qualified prospects. Reach What I really love is the ability to track the campaign in real time. I will even admit a small addiction. The best part? We can change the message at any time. Here's a breakdown of the campaign reach after a couple of days:
- Campaign Reach (number of people who have seen the ad) 2,223
- Frequency (average number of times each person saw the ad) 8.3
- Social Reach (people who saw the ad along with a friend who already likes the page) 200
- Actions (number of people taking action within 24 hrs of seeing the ad; Facebook shows you the exact action for further tracking ability) 164
- Clicks (number of people who clicked on the ad) 52
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Check out our recently completed jobs on Facebook 
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Amy Perzan Merrill is a graphic designer in Calgary, Alberta. Her company, Meringue 3.14, specializes in creative branding and cost-effective print solutions for small business. For more great tips on how you can turn your material into powerful marketing and communication tools, subscribe to "Designer".
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