designer, edition 45


 

Have you ever had a computer crash and lost all of your files? Or maybe a production company needs your logo by noon today and you can't get to your computer in time to send it? I may have a solution for you, but I need your help!

As a valued client I would love your feedback on a new system I am building to enhance your Meringue3.14 experience. By completing a 5 minute survey before June 15th you will receive $25 design dollars. Your opinion will help us to improve our quality of service to you.

Complete Survey Here

Thank you in advance for your input!


Amy Perzan Merrill





5 Free (or cheap!) Resources for Building Better Business

1. Facebook
So of the big three (Twitter, Linked In and Facebook) I am finding that Facebook is a great tool for building online presence if you're a small business with a limited budget. First off - it's free! Second, it's a great way to establish your business "culture". A great way to use it is to promote a product or service that people want to talk about - it's a great place for customers to share their stories and add validity to your offering. Click here to check out this month's social media success story and see how a Meringue3.14 client has built their entire client base on the back of a free Facebook account. See point number 3, below, for how we made it easy to find.

Find us on Facebook


calibration
2. Computer Monitor Calibration

Give yourself the color advantage on your digital print runs! Set your monitor back to the factory default. Most importantly, make sure the brightness and contrast are at the default, usually 50%. Do a basic calibration HERE
 
Please be aware that  by providing you with advice on proper monitor calibration, Meringue3.14 is not taking responsibility for how your monitor displays colou.


3. Domain Registration & Url Forwarding
If you're going into business you're going to need a website, and the first order of business is to register a domain name. If you want to register a few domains, take advantage of URL forwarding and point them at your site. It's cheap and it's easy, check it out here.  Another great tip for developing an online presence on the cheap is to register a domain name and forward it to your Facebook page. Click here to see how one of our clients did this to build his client base.


4. Take Advantage of Promo Codes
Have you ever ordered something online and noted the area to enter a coupon or promo code and been annoyed at the knowledge that someone else is getting the same product cheaper? Well never again my friend! Check out Retailmenot.com and save! Meringue3.14 saved a cool $91.82 by doing a two second search.


5. Virtual Assistant
Need more hours in your day? If you find yourself doing repetitive, mundane tasks you might be able to take advantage of a virtual assistant. Check out CBC's interview on www.taskseveryday.com



In Time for Stampede:: 
Protect Your Clients with Sunscreen

SPF 30 SUNSCREEN made in canada
BLOW-OUT SPECIAL - JUST $1.99!

sunscreen
It is mandatory that all Sunscreen sold in Canada have a Health Canada approved NPN or DIN number. American FDA issued is not recognized by Health Canada.

Bottle is 60ml and has a white label digitally printed in 4 colour process
Label imprint area is 1.25" x 2.25"

We strongly suggest you order a free sample. Products will not be credited or refunded based on smell or texture.

441 DIGITAL SET-UP CHARGE $60(g) per order
4 COLOUR PROCESS included in price.

Quantity
150
250
500
 
PC-SUN-30
1.99
4.95
1.99
4.85
1.99
4.70
3C

Pantone colour matching is not available on this product.
Amy Perzan Merrill is a graphic designer  in Calgary, Alberta. Her company, Meringue 3.14, specializes in creative branding and cost-effective print solutions for small business. For more great tips on how you can turn your material into powerful marketing and communication tools, subscribe to "Designer", Amy's monthly ezine.

for all your design and marketing needs
In This Issue
Free (or Cheap!) Resources for Building Your Business
A Great Stampede Promo Item
Color Calibration for Print
Build a Client Base with Facebook


DESIGNER TIP #45


Calibrate your computer monitor.

What you see on the screen may not be what you get back from the printer! Most monitor manufacturers do not sell their monitors with  color printing in mind. They are often very bright for  improved readability.

Keep in mind, if absolute color matching is key to your next print project - consider offset printing with Pantone colors.

Monitor calibration is not fool proof, it will just be a step in the right direction for getting better results in your printed material.
 
Check out this month's list of free (or cheap) resources for some tips on calibrating your monitor.



facebook
SOCIAL MEDIA SUCESS STORY: Building a Business with Facebook


Meringue3.14 client Thorn Valley Ranch is celebrating huge success in building a client base with Facebook.

As a new business, the dirt bike track and recreation park couldn't afford a website. Our solution? We set up a Facebook page, paid less than $15 to register www.thornvalleyranch.com
and then used free url forwarding to make it easy to find.
 

The result? Instant fan base within the niche market which translated into paying customers within days! Now the business is thriving and the url goes to an actual website which proudly links to the TVR Facebook page. In this industry, the customers truly are fans.

For your business, think about what culture or lifestyle or business philosophy exists amongst clients and make use of a business Facebook page to cultivate it.

"The best part of a Facebook business page for me was how easy it was to update. I'm not a big computer guy but I found myself doing regular updates and connecting with my customers daily. Then, when Meringue3.14 set up my website, it was a really easy learning curve to update that too. I'll definitely be using Meringue3.14 for all my design and marketing needs - they truly understand the limitations of small business and can walk you through each step of the way. And they can cook you up a kick a** logo!"
Kolt
Thorn Valley Ranch Raceway & Recreation


To register a url (ie web domain) and setup forwarding, follow the link from our 5 Free Resources article, above.
and used the free url forwarding service to start connecting people on line.



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