designer, edition 41

Greetings!

It's that time of year again and "to-do" lists abound. Do you ever feel that you're so busy running around getting things done that the holidays come and go before you have time to enjoy them? This is my first Christmas as a mom and I decided to approach things differently this year. I have decided to enjoy the process. My gift to you this holiday season is a collection of ideas that might inspire you this holiday season.

Merry Christmas!
Amy Perzan Merrill


Holiday by Design
 
Here are some common holiday tasks and some creative ways to make them fun, meaningful, enviromental and affordable.

Gift Wrap
Are you one of those people that keeps all of the gift bags and bows you receive? If you're like me, you even keep the tissue paper, even though it's often torn and wrinkled. Here's a creative way to restore it. You'll need six sheets, three for the bottom and three on top. Shave some wax from crayons in between and iron to melt the wax (you may want to use a press cloth to avoid burning the delicate paper). TIP - use candle wax the same way! This is a great way to use up broken crayons and excess wax that has pooled in the candle holder. Also use this method to make tree ornaments. I found a great site with more info, check it out!

Gift Tags
Do you keep the holiday cards you receive every year? If so, cut them down the scoreline and reuse the cover as a gift tag. Tape it on a gift or hole punch the corner to hang from unwrapped gifts.

Gift Bags
If you're going to purchase a gift bag, make it a fabric one. These will last longer than the paper variety. Check out these unique Traveling Gift Bags.

Stuffing
Wrapping gifts with newspaper is not a new idea (but it is a great one!), but how about using pieces of newspaper to stuff in your gift bags in lieu of tissue paper? Caveat: newspaper is a bit messy, so protect the gift if it's not packaged (this is a good way to use up those old plastic shopping bags!).

Referral

Cool Gift Ideas for Christmas 2009


Check out these links for some unique ideas for...

the kid that has everything
Be remembered all year long with this cool gift that shows up monthly in the mail. www.littlepassports.com

the woman who has everything
www.jilliewillie.com

the
man who has everything
www.theshootingedge.com

the
client who has everthing
Try the gift of time. www.timeismoney.ca



for all your design and marketing needs
In This Issue
Holiday by Design
Cool Gift Ideas
Mail that Stands Out
The Art of Regifting

DESIGNER TIP #41

Make your mail stand out from the crowd.

Save envelopes and packaging then reuse it to send mail to your clients. Keep pieces that have a great texture, eye-catching color or an interesting postmark for this to be especially effective.

To do this well, make it intentional and have branded return labels printed. 

If you're going to adopt this as a standard exercise, go one step further and make your earth-saving intentions known (and avoid looking cheap) by  stamping the package with a message such as "[Insert Your Company Name here] has reused this envelope in order to reduce waste." Or have tape printed with this message - then your tape job will do double duty! Ask me about a customized self-inking stamp or packing tape imprinted with your unique message.

DOUBLE DUTY ALERT
If you get a stamp made or tape printed you can apply this philosophy in a few places. Reuse the back side of a great sheet of paper or "rebrand" a paper bag from a retailer. 




the art of

regifting


I think regifting earned a bad wrap thanks to a Seinfeld episode, you know the one. I think it's time to reconsider the regift. The pros? Eliminate waste, save money, give someone something that they need... That's the clincher. Regifting is tacky if you're simply passing along the fruitcake that no one wants. Regifting is glorious when you're giving your sister a great bottle of white wine because you prefer red.

Another clever way to regift is to divide and conquer. Say you receive a gift basket full of items you don't particularly need or like. Break it up and give individual items as add ons or stocking stuffers to someone who will appreciate them.

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