A good email marketing campaign can help you...

 

 

Increase Your Sales Conversion
Regardless of how good your product or service is, in reality most visitors to your site won't convert into sales on their first visit. In fact, research indicates that it takes the average shopper up to nine visits before they'll make a buying decision. In other words, every effective sales process requires an element of repetition.
 
Generate Repeat Sales
Getting new customers is hard work - it's also really expensive. In fact, it can be up to eight to ten times more expensive to acquire a new customer than to sell to an existing one. To acquire new customers, you have to factor in the cost of advertising, educating and selling to them. Keeping in touch with customers on a regular basis via email allows you to generate repeat sales which can be up to four times more profitable than the initial purchase.
 
Up-sell and Cross-sell Products & Services
This basic technique by itself can easily add an extra 30% to your average order value and is used by almost all major companies online.
 
Gain Valuable Feedback from Your Visitors
Customer feedback is an invaluable tool for any business, it allows you to determine:
· What products and services to provide
· Who to target
· What the market is willing to pay
 
Email in particular provides your customers with a unique opportunity to give honest feedback. Unlike face-to-face interaction where people can be shy about voicing their true feelings, email allows them to get right to the point.
 
Drive Web Users to Make Offline Purchases
Surprisingly, email marketing is often a catalyst for web users to go and make a purchase offline. When surveyed, 59% of email users said that they have made a purchase offline after receiving an email promotion.
 
Excerpted from The Top 5 Benefits of Email Marketing By Adrian Mullan. Read the full article at http://www.webpronews.com/expertarticles/2006/04/07/the-top-benefits-of-email-marketing