 |
|
|
|
| |
Volume 6, Issue 9 September 2010 |
|
Greetings!
Enjoy the September issue of the Jefferson City Convention and Visitors Bureau newsletter! Sincerely,
Sarah Stroesser |
|
|
Upcoming Meetings
September 1
· Discover Jefferson City Foundation Meeting
September 6
September 8
· Diplomat Meeting
September 14
· Hotel/ Motel Council Meeting
September 15
· Athletic Events Committee September 27
· Executive Committee Meeting
|
|
|
|
Support the Missouri State Penitentiary, VOTE!
 The Missouri State Penitentiary is in the running to receive $25,000 from the National Trust for Historic Preservation through their "This Place Matters" contest.
We need each of you to vote every day for the MSP! Click here, create an account and VOTE.
Voting ends Wednesday, September 15, so make sure you start voting today so that we can win. The Jefferson City Convention and Visitors Bureau's Discover Jefferson City Foundation will use the $25,000 to increase the historical atmosphere by offering themed tours and reconstructing cells of infamous inmates. |
Promotional video wins award
Communiqué, Inc. won the award of distinction from the Videographer Awards for the promotional video it produced for the Jefferson City Convention and Visitors Bureau.
The video, entitled "Feel the History," highlights the history, fun, and spirit of Jefferson City. The city's attractions and historical sites, including the Missouri State Capitol, the Missouri Governor's Mansion, the Missouri State Penitentiary, and the Salute to America celebration are featured in the video. Watch the video by clicking here.
The Videographer Awards are judged by the Association of Marketing and Communication Professionals, an international organization of marketing professionals.
The Bureau partnered with Communique, Inc. to produce a video to showcase all that Jefferson City has to offer. The video is sent to groups considering Jefferson City as a convention destination. The video has been viewed by over 4,000 people online and shown to a variety of community groups.
COMMUNIQUÉ, Inc. is a full-service strategic communications firm, founded in 1979. Other agency clients include the United Soybean Board, ESB Bank, Bank of Hannibal, and Northarvest Bean Growers Association. |
Visitor's Map eases navigation of city
When visiting another city, most people want to experience the unique aspects of that city. And many times, they need assistance in discovering those things.
In an effort to assist Jefferson City visitors in finding things to do and places to go, the Convention and Visitors Bureau produces a tear off map annually. The Visitor's Map shows all of Jefferson City and includes hotels, restaurants and attractions. All of the hotels and attractions are listed on the back of the map and additional business listings were sold to restaurants in town.
This is the third year the Bureau has printed this map and it has served as a great tool for visitors. The map is handed out to walk in visitors at the Bureau's office and is also distributed to many locations around town including hotel front desks, attractions and other businesses that frequently see visitors to Jefferson City.
Visitors can call (800) 769-4183 to request a Visitor's Map; residents can stop by the Jefferson City Convention and Visitors Bureau, 100 East High Street, for a free copy. |
Public relations gets boost from local travel PR firm
The Jefferson City Convention and Visitors Bureau has teamed up with The Beenders Walker Group (TBWG) to enhance the public releations efforts of the Bureau. A one year contract, funded in part by the Missouri Division of Tourism Cooperative Marketing Program, started at the beginning of July 2010 and will end June 30, 2010.
Marjorie Beenders, TBWG, and Sarah Stroesser, Jefferson City CVB, discuss plans for the upcoming public relations campaign. |
Throughout the year TBWG will work with the Bureau to conduct a variety of public relations activities. TBWG will set up inbound press trips during which qualified travel writers will be invited to spend a day or two exploring Jefferson City. They will represent Jefferson City at the Midwest Travel Media Marketplace and will meet face-to-face with approximately 30 media contacts to talk with them about Jefferson City. TBWG will pitch story ideas and make personal visits to statewide and regional media with whom they have longstanding relationships. The goal from these contacts and activities will be to increase media exposure for Jefferson City. In addition, the Bureau will work the TBWG to create a minimum of four feature stories/press releases to distribute to media contacts.
TBWG has been in business since 1995, specializing in destination marketing and public relations directed to travel media. TBWG has more than 13 years experience in performing public relations services directed to the media for travel industry related clients. They also have established working relationships with many of the media outlets from which the Jefferson City Convention and Visitors Bureau would like to receive coverage. |
Travel writer Max Grinell visits Jefferson City
The Bureau hosted Max Grinell, a travel writer from Chicago, on August 30 and 31. Grinell rode Amtrak through Missouri and stopped in Jefferson City to see what our city has to offer. He visited the Missouri State Capitol, Missouri State Penitentiary, Veterinary Medical Museum and the Missouri Highway Patrol Museum. While Grinell enjoyed every one of these attractions, he especially was impressed with the Missouri State Penitentiary tour led by Bill Green. Grinell already posted about his experience on his blog. Check out his incredibly positive and well-written post here. Grinell will include information about Jefferson City in future travel guide submissions and online articles. |
Announcements
The Capitol Plaza Hotel and Convention Center will host the Missouri Association of Public Safety Communications Officials (MoAPCO) from Sunday, September 19 through Wednesday, September 22. This convention books approximately 370 room nights and brings in an estimated economic impact of $58,460. The Association of Public-Safety Communications Officials-International, Inc. (APCO International) is the world's oldest and largest not-for-profit professional organization dedicated to the enhancement of public safety communications. With more than 14,000 members around the world, including the more than 300 in the Missouri Chapter, APCO International exists to serve the people who manage, operate, maintain, and supply the communications systems used to safeguard the lives and property of citizens everywhere.
 Make sure you scroll to the bottom of the newsletter to get this month's Jefferson City restaurant coupon!
 Thursday Night Live is back, every week in September. Click here for more information
|
Tell us about it...
Are you submitting your events for inclusion on the CVB's Calendar of Events? The Calendar of Events is one of the most popular pages on the web site!
To enter an event, click here.
This is a completely free service the CVB offers, so get out there and enter in your information! Submissions are not guaranteed.
Call Sarah at 573-632-2820 with questions. | |
|
|
Marketing Report
Visitor Requests
August 1,973
YTD 14,660 STR (Smith Travel Research) Report July 2010 % Change 2009
Occupancy 49.8% -9.7%
Room Rate $65.89 0.3%
Year-to-Date % Change 2009
Occupancy 50.1% -6.5%
Room Rate $67.88 -1.3% Diplomat Volunteer Hours August 28
2010 Total 225.5
|
|
Thank you for your interest in Jefferson City. We look forward to sharing more about our wonderful community in the future. Feel free to contact the Bureau with any questions you may have! | |
Did you know?
Jack St. Clair Kilby, born in Jefferson City in 1923, was a notable American electrical engineer who co-won the 2000 Nobel Prize in physics. He invented the integrated circuit (the microchip) in 1958 while working at Texas Instruments.
|
|
|
Print off this coupon and redeem it at the restaurant of the month. Limit one per reader. Not valid with any other offers or discounts. No cash value.
|
| |
|
|
