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| Volume 5, Issue 10 |
October 2009 | |
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Greetings!
Enjoy the October issue of the Jefferson City Convention and Visitors Bureau newsletter! Sincerely,
Sarah Stroesser
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Upcoming Meetings
October 6
· Discover Jefferson City Meeting
October 12
·Executive Board Meeting
October 13
· Hotel/Motel Council
October 14
· Diplomat Meeting
October 21
· Athletic Events Committee Meeting | |
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A glance at Jefferson City's visitor profile
The Jefferson City Convention and Visitors Bureau recently received the results of its 2008-2009 visitor profile. The Bureau will use these results to plan its future advertising and marketing approaches. Here are some of the results:
· Jefferson City visitors say they among Missouri destinations they are most likely to visit St. Louis, Branson or Jefferson City. Most are visiting for personal or leisure purposes, but nearly 4 in 10 are in the area for business which is a little higher than average. Like most destinations the summer months are the busiest for Jefferson City and visit fairly equally between weekends, week days and a mix of both.
· The Missouri State Capitol, Shopping (both Capitol Mall, downtown and other), and the Governor's Mansion are the most popular activities and attractions visited in Jefferson City.
· Those who visited VisitJeffersonCity.com said they were primarily looking for things to do (75%), places to eat (63%), places to stay (53%), or directions/maps (45%). One-third say they visited the Interactive Visitors Guide, but nearly half said they were not even aware that the website had an interactive visitors guide. Women are more likely to be the decision maker than men, but most respondents said their Jefferson City trip was a shared decision.
· Travelers give Jefferson City high marks for overall satisfaction, intent-to-recommend, and historical attractions. However, the scores for variety and value for the money fall much further behind.
· That's a bit problematic given that these same travelers say that price/affordability, attractions/events/festivals, and the range of activities available are the most important factors they consider when selecting a destination to visit.
See more information from this visitors profile here. |
 Blogging fun
The Jefferson City Convention and Visitors Bureau has just started its first blog. We'll talk about upcoming events, highlight attractions in Jefferson City and maybe even incorporate some capital city themed games and puzzles. Go online and check it out, blog.visitjeffersoncity.com! |
Flickr and YouTube
What could be better than reading all about Jefferson City and the fun things to do in our community? Photos and videos of the fun things happening in Jefferson City! The Jefferson City Convention and Visitors Bureau now has a channel on YouTube and an account on Flickr. Make sure you visit each of our pages and take a look at the photos and videos of Jefferson City, maybe even make a comment or two. Both of these pages will continuously be updated so we encourage you to go back early and often to check out what's new.
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Sign up to receive updates about the Missouri State Penitentiary  You can now opt to receive e-mails from the Convention and Visitors Bureau about what's happening at the Missouri State Penitentiary. Redevelopment at MSP is still an ever-changing, ever-evolving plan. We'll share information about tours (maybe even some new kinds!) and plans for MSP's future. Sign up today by going to www.VisitJeffersonCity.com, entering in your e-mail address at the bottom of the page and checking the box next to "Missouri State Penitentiary Information". |
Tell us about it... Are you submitting your events for inclusion on the CVB's Calendar of Events? The Calendar of Events is one of the most popular pages on the web site!
To enter an event, click here.
This is a completely free service the CVB offers, so get out there and enter in your information! Submissions are not guaranteed.
Call Sarah at 573-632-2820 with questions. | |
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Follow us on Twitter, be our friend on Facebook
Check us out on Facebook. Anyone can join Facebook; all you have to do is log on to www.Facebook.com and create a free account. Click here to see the Jefferson City Convention and Visitors Bureau's page.
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October Statistics Marketing Report
Visitor Requests
September 3,434
YTD 20,361
Web Site Unique Visitors
September 4,026
YTD 36,298
Web Site Visitors (Total)
September 5,182
YTD 45,490
STR (Smith Travel Research) Report
August 2009 % Change 2008
Occupancy 46.3% -15.7%
Room Rate $63.09 0.3%
Year-to-Date % Change 2008
Occupancy 52.8% -13.1%
Room Rate $68.08 0.5%
Diplomat Volunteer Hours
September 30.5
2009 Total 304 | |
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Thank you for your interest in Jefferson City. We look forward to sharing more about our wonderful community in the future. Feel free to contact the Bureau with any questions you may have! | |
The Capitol building was constructed for $4,215,000, which includes the cost of the site and furnishings.
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Jefferson City Convention and Visitors Bureau
573-632-2820 800-769-4183
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