After two months of intensive work, The Arc of the United States' branding consultants at CoreBrand have delivered their initial findings and two important recommendations to The Arc's Board of Directors.  First, "do NOT change the name of The Arc."  Second, "do not use A-R-C as an acronym."  The consultants' recommendations were developed with input from more than 140 chapter leaders. The consultants believe that The Arc is in a very good position to build a strong, compelling brand identity that will distinguish us from the many other players in the disability field, let alone the entire nonprofit sector.  Better still, CoreBrand is recommending that we can succeed in building a strong brand identity without having to change our name.  If fact, they believe that the alternative course (changing our name) would be fraught with substantial difficulty and risk.   Both recommendations were unanimously approved last week by The Arc's Board of Directors. More information to come as branding decisions are made!

The Target of Lanham kicked off their weekend with a day of service at The Arc. The group washed Arc vans and planted flowers.  A big thanks goes out to the Target of Lanham for spending their day of service with us at The Arc!

 

If your company would like to organize a group day of service at The Arc, contact Sarah Logar at 301-925-7050 ext. 230 or slogar@thearcofpgc.org. 

 Steve Pyles reelected as president of The Arc of MD. 

 Bowie Civitans Celebrate 40 years!

 

The Bowie Civitans enjoyed their 40th anniversary this month. Joyce Johnson and Lynn Bird went to the celebration and represented The Arc. The Bowie Civitans have been generous supporters of The Arc; the organization is dedicated to serving individual and community needs with an emphasis on helping people with developmental disabilities.