To all who considered those of us in Advertising, "Lightweights", I say, "hurray" to The Wall Street Journal for featuring its lead Saturday Review article on Creativity. For too long, conventional wisdom assumed that the twain never met between the cerebral and the "dabblers"; those who sweat minutiae and the balladeer, the "aha!" persona with the guys whose nose so closely touched the grindstone. No longer!

Creativity is a spark that anyone can grasp, but few are adept at harnessing. The key is to let go of one's preconceived notions and fear of failure, to gather an array of "diverse experiences" and to connect the dots. It isn't the glib approach that makes an advertising campaign successful, but rather a deft integration of market forces, demographics, and the cross pollination of disparate trends and realities that are the common denominator of Ad Lib Unlimited's successful and innovative advertising campaigns.

Yes, we creatives think "different", to quote Steve Jobs, and we work assiduously at it! We're gatherers of information who remarkably restructure the molecules into completely new beings. The creatives are the builders, not just the designers... and now, we are no longer any oxymoron with the aficionados who assumed we had no place in the likes of The Wall St. Journal.

View Original WSJ Article

All Rehab All the Time™ comes to Boro Park & 

Ad Lib Unlimited is proud to be the marketing force behind the project.

As the newly branded Heritage Rehabilitation & Health Care Center steps up their presence in the frum community, Ad Lib's advertising blitz has been met with much enthusiasm. To parlay their Specialized Rehab Expertise in a familiar setting so close to home - the endearing catchphrase "Reach Gezunter Heights" works well to captures those sentiments. From the physical restructuring of the building to the creation of an online presence, Ad Lib has been involved in every stage.

Establishing The Heritage as a dynamic and integral part of the neighborhood - programs with community centers and local hospitals are in the works and The Heritage will have a dedicated shul and early Friday night minyanim. The charismatic Rabbi Avrohom Gruenwald has been brought on board to serve as The Heritage Rabbi and Director of Patient Relations.

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