An Advertising Professional's Take on the World Coupled with a Healthy Dose of the Visceral.
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Congratulations to Dr. Joseph Geliebter and his stellar team
of Professionals at Comprehensive Network. They've raised the bar in the health & educational realm
for 25 years and are now sharing the celebration with their rather expansive
coterie of professionals... making this a Silver Anniversary worth sharing! Comprehensive is
astutely channeling their active presence in Social Media to
communicate with their affiliated professionals and beyond. Join the Treasure Hunt!  |
 Coming Up...
LTCAdministrator Continuing Education Seminar
January 26th 2011
Click here to view website
Seacrest Annual Open House
July 29 12:00pm-3:00pm
Click here to view website
Pratt Pavilion Ribbon Cutting Ceremony
Mid July 2010
Kitchenista Cooking Demonstrations
Cooking Natural is Even Hotter!
Wednesdays & Fridays @ Union Square Greenmarket BodhiTree farm stand
from 9:20am-2:30pm
Click here to view website
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LTCAdministrator.com
is debuting its new iteration of
its website. Providers of products & services for Long Term Care and Rehab Facilities can now advertise to a very targeted demographic - the owners &
administrators of these facilities.
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Did You Know?
Use Video when marketing! Video has an 11,000-to-1 chance of making it
onto the first page of Google search results: Text-about a 500,000-to-1 chance.
On the keywords for which Google offers video results, any given video stands
about a 50 times better chance of appearing on the first page of results than any
given text page that Google has indexed.
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Please take a moment to sign in on the home page at www.adlibunlimited.com so we can send you our Newsletter
replete with marketing and advertising tips...
For more information, you may contact us at info@adlibunlimited.com.
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World's Hottest Brands Have Lessons To Teach
 Ad Age's World's Hottest Brands roundup features 30 brands that do
particularly well on a global, regional or local level. Read More... |
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If You Loved ER...Well How About EHR?
We may not know where Obama's Health Care plan's going - (betcha he doesn't either!) but do know that all things medicine and healthcare are moving - electronically!
No matter where one turns, the message is quickly brought home to the Medical and LTC, Rehab & Home Care universe:"Use It! Or Lose It!"...Whether its government incentives or other means of cogent persuasion - the sense of urgency to EHR is acute!
Ad Lib's account executives have been allocating steeper time curves to the development of Health Care related sites - and, particularly, to EHR.
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Hulu Plans To Charge, Expand Devices
 Free video Web site Hulu plans to soon
begin charging customers and is looking to expand its content to consumer
devices like the Xbox and iPad, according to two sources, as the site's media
owners experiment with platforms beyond an ad-supported TV model. Read More... |
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I Get
Around
 Last week, scheduling a dinner meeting, I
tried to recall the name of a restaurant where I had recently eaten a
phenomenal cacio e pepe dish. I could see the restaurant in my
mind and even the approximate location but for the life of me I
couldn't remember its name. I could have Googled it or just
described the location to my dinner guest and then it not dawned on me: I
could just log into my Foursquare account and view my history. Read More... |
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Tiffany Launches App
For Engagement Rings
 Users place one of
their own rings on the screen, and align it with the correct circle in the
guide. Users can also browse the famous collection by shape, setting, metal or
design, and rings can be viewed with diamonds of up to six different carat
sizes. Read More... |
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Television's Losing their Young Audience ...and Reaching the Older (to Google & Apple)
The median age of prime-time television viewers is nearing 51 years old.
More than half of all prime-time viewers are outside of that most desired demographic of 18-49.
Television is no longer the most efficient medium of massive reach...It has become the medium to reach the most OLDER people.
The rate at which young people are turning away from TV is greater than the rate at which old people are passing on.
Video platforms that don't involve TV -- YouTube, iPhone, iPad, etc. --continue to seize share from the networks that primarily reach older people.
Young people watch video - but not on television.
Cisco predicts that by 2013 90% of all Web traffic will be generated by video.
Advertisers - you know what you've got to do!
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Featured Clients:
 Name Street
Name Street is your main source for embroidered and personalized gifts. Offering a large variety of gifts for all occasions. Check out the selection of baby gifts, school accessories, wedding presents, and more.
 Esti's
in New York TimesEsti's once again seized the fashion mantle and underlined
the importance of her series of world class designer Trunk Shows in two months of
weekly ads in the Thursday Fashion section of the New York Times. No question of the
campaign's ability to raise awareness. Any
new discerning fashionistas discovered: Upcoming Trunk Shows
Quick Stop Kosher
 See the real person behind the doppelganger! Quick Stop Kosher is the all-new, state of the-art Mobile Kosher
Restaurant committed to providing delectably delicious and fresh
hot/cold kosher food on wheels. Quick Stop Kosher's
authentic Belgian and Liege waffles' irresistible fragrance is only matched by a
divine flavor you'll truly savor!
The Geliebter Foundation
sponsored the Yizkereim campaign which brought shuls and synagogues from around the world to share
in the unifying experience. Shanghai
Miracle, the first in a series, details the inspirational story of the
hundreds of Yeshiva students who escaped to Shanghai, China and lived to
rebuild Torah throughout the world. The Yizkereim inaugural event took
place at Cong. Bnai Yeshurun in Teaneck, NJ on Motzaei Shabbos, April
10. In the forthcoming weeks Shanghai Miracle is scheduled to be shown
in shuls around the globe. |
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Dos & Don'ts
What
Employers Should & Should Not Do with Social Media
Employers - please:
1.Create & Clarify Corporate
Policy re Social media engagement to safeguard
employees do not give away proprietary information or embarrass or
misrepresent the brand. This will also ensure that nobody on your staff is
building a personal brand that overrides the corporate.
2. Don't make social media engagement
the job of one person-perceive it as a function and not a "role". Everyone
should be involved in "the message"- not just the employee with the
special designation as social media director - who is the catalyst for creating a more transparent, socially responsive
organization - and one deft in customer support.
3. Encourage employee participation
within social media. But be very attuned to what they're
saying & how they're saying it.
Employees - please:
1. Respect the brand. It's about the
company, not YOU! - Respect the social
media engagement guidelines in place.
2. Always attempt to promote the
company. Incorporate references to the company, its products
and services, which positively reflect on you and your company... which, in
best case scenarios - shouldn't be a stretch. If not - keep quiet, please!
And, by all means - ReTweet!
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