We will provide you with the Project Sticker Shock template to produce the stickers.  Your cost to conduct this campaign would basically be only the expense of the labels, which can be bought in packs of 250 for less than $14/pack. 

The template is in two colors for better visibility on the product, but if you don't have access to a color printer, black and white will suffice.  You may add your group's logo between the SADD and Team DUI logos, but nothing can be removed from the template as it is. 

The stickers are applied, by youth, to cases of alcohol at local beverage distributors. 

Following any campaign for which this template is used, you must complete and return an "Activity Report Form."  This will assist us greatly in measuring the use and the impact of the campaign statewide.

It's real easy...

• Click the link for "Request for Materials" in the left column.
• Complete and return both the "Request for Materials" and "Letter of Agreement" forms to our office.  (via fax, email, or mail)  

Once we've received your completed forms, we will send you the sticker template, along with our comprehensive guide, complete with everything you'll need to conduct Project Sticker Shock in your community and to make it a huge success!  And all, free of charge.

Our 36-page guide includes helpful suggestions, frequently asked questions, a timeline, charts for logging contacts, sample letters to stakeholders, sample news releases and media advisories, an underage drinking fact sheet, and much, much more.  Everything you'll need right at your fingertips!

April was chosen because it is National Alcohol Awareness Month.  The week of the 18-22nd was decided upon because, for most schools, that week directly precedes prom and graduation activity. 

Project Sticker Shock is solely dependant upon the participation of licensed beverage distributors.  In our effort to streamline the project, making it easier and more user-friendly, we initiated discussions with the Malt Beverage Ditributor's Association of Pennsylvania.  The MBDA is the trade association for all Pennsylvania beer distributors.  As a result of those talks, it was determined that it would be most effective to designate a specific time frame rather than randomly conducting the project throughout the year, because the MBDA will be in a better position to encourage its members to participate if there is a designated time period.  With the MBDA's support, it will be much easier for communities to secure the participation of their local beverage distributors.   

We encourage you to engage in this campaign activity during the specified week.

PA SADD will be conducting a statewide news conference in Harrisburg early next year to kick off the campaign and to generate media and public interest.