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 Do Google Adwords Work for Homebuilders? By Brad Bombardiere
One of the homebuilders I know came back from the 2012 International Builders Show and declared that Google Adwords is dead and does not work for homebuilders so let's kill the budget. I asked several questions but she really did not remember in which class that was said or what was the context of why it was said. At Reality Concepts, we understand that internet marketing for homebuilders is different than other businesses. We manage thousands of dollars per month in Google Adwords, and it remains a very effective way to bring in unique visitors to a homebuilder's website. Often other internet marketers do not understand why homebuilder's online advertising needs are so unique. Read more...
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Builder Partnerships Members Make Top ListsBuilder Partnerships congratulates the builder member companies who make up the 2012 Builder magazine Builder 100 list and the Professional Builder magazine Annual Report on Housing's Giants, both published in the May issues. To see the complete Builder 100 list, click here. To see the complete Professional Builder list, click here.
Read more...
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Product News
Broan-NuTone Launches Two Revolutionary Ventilation Products That Solve The Builder's Dilemma
HOW TO COST-EFFECTIVELY MEET:
1. The IRC 2009 M1503.4 requirement for make-up air on range hoods over 400 CFM, and
2. ENERGY STARŪ continuous ventilation requirement?
 The Universal Make-Up Air Damper by Broan is a synchronized system that installs easily and requires only low voltage wiring to the sensor. The sealed motorized damper is installed into existing ducting which connects between the plenum and the external fresh air inlet. The easy to install sensor is attached to the ductwork connected to the range hood, and then connected to the low voltage wiring already in the home. When the range hood is powered on, the sensor sends a signal to automatically open the damper and allow fresh air into the home through the inlet. When the range hood is turned off, the signal is stopped, which closes the damper.
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Product News
Five Hot New Kitchen and Bath Trends
FROM RENOWNED DESIGNER ERIK KOLACZ
 From global influences to local products and simple accents to bold, daring spaces, renowned designer and co-owner of Chicago-based Contrast Design Group, Erik Kolacz, shares his insights into the latest design trends for the kitchen and bath.
1.Color and Texture
Combining unexpected colors and textures can help to invigorate any kitchen and bath. Also, using vibrant pops of color in rooms with subtle, thoughtful designs can create truly dramatic living spaces.
2. Be Unique
Educated savvy buyers are now looking for unique elements to reflect their own personal style. Take risks with items such as hardware and don't be afraid to blend different eras to make a statement, like pairing Amerock's modern Blackrock pull with a knob from the Mulholland collection.
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Builder Partnerships Welcomes New Members
A number of builders have joined Builder Partnerships. We'd like to recognize them and welcome them to the partnership. Our manufacturer members have access to this list from the secured website with more complete contact information. We encourage you to reach out and touch base. We also hope our builders will review the incentive programs from manufacturers and take full advantage of the membership.
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News and Notes
 Three Builder Partnerships Manufacturers Earn Editor's Picks
recognized as Editor's Picks.
Sabal Homes Wins 2012 Grand Prize in Parade of Homes
Tampa Bay-based Sabal Homes took home the top prize in the 42nd annual Parade of Homes, sponsored by the Tampa Bay Builders Association. Sabal earned the recognition for the Tradewinds 4 plan at Fishhawk Ranch/Chapman Crossing. The parade ran through April 1st.
Shapell Homes Will Build 50 Homes in Orinda, California
The San Francisco Business Times' Blanca Torres reports that Los Angeles-based Shapell Homes will build 50 luxury homes in a master-planned community of Wilder.
To read more, click here.
Builder Magazine Calls for Entries for Builder's Challenge 2012
The deadline is June 1, 2012 for the Builder's Challenge 2012, which recognizes projects that will "revolutionize housing design and production."
To learn more and download an entry form click here.
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Upcoming Events
Webinars Estimating for Success
Friday, June 1, 2012 at 11am EDT
By Charles C. Shinn, Jr., PhD
Fact: Good Estimating processes can add 2 to 10% to the bottom line.
In this webinar, Charles C. Shinn, Jr., PhD identifies the best ways builders recovering from the downturn can use proven estimating techniques to save money and improve margins. Chuck then explores important changes you can make to streamline your entire estimating process, improve estimates, and establish a feedback loop that encourages continuous improvement to the bottom line.
To register, click here.
For Manufacturers: Selling to Builders by Working through the Influencers
Thursday, June 7, 2012 at 11am EDT
Influencers can make or break you. They can make it hard for you to sell a new product. They also can be your biggest fan, making it hard for a competitor to displace you.
In this webinar, Mark Mitchell from Whizard Strategy discusses the importance of leveraging key influencers to help you successfully sell your product to builders. Mark covers a wide range of influencers and explores what the challenges and motivations are for each. Influencers can include installers, code officials, designers and more.
At the end of the presentation, Charles C. Shinn, Jr., PhD and a panel of builders will provide comments and will be available for questioning.
If you want to more effectively sell builders and move away from price, price, price, this is the webinar series for you.
This webinar is designed for manufacturers and their representatives.
FREE for Builder Partnerships manufacturer associates, associate representatives, and Builder Partnerships guests.
To register,click here.
Regional Networking Meeting & "Friends of Lou" Fishing Fund
Regional Networking Meeting
Thursday, June 14, 10am to 4pm EDT
Harbourtowne Resort
9784 Martingham Circle, St. Michaels, MD 21663
410.745.9066
Surround yourself with like-minded builders who are attending this event to learn, grow and inspire. Gain valuable insights, hear different points of view and strengthen your networks of help - all from people who love the building industry as much as you do.
Not only will you strengthen your networks, but you'll also be hearing the profit doctor's, Chuck Shinn Jr., PhD, overview of economic conditions and market opportunities for growth and profit at this exclusive event.
You'll also:
- Participate in a round table discussion with leading builders and manufacturers
- Explore cutting edge products from leading manufacturers
- Schedule one-on-one meetings with pre-selected manufacturer
- Increase rebates and incentives by using Builder Partnerships manufacturer products
- And, afterwards, continue to network at the Friends of Lou Schisler Top of the World Fishing Trip and Tilghman Island Party
Don't miss this excellent opportunity to see a leading expert in action. It will give you the edge you need to succeed in today's market.
Space is limited so please RSVP as soon as possible to reserve your spot!
Register now!
"Friends of Lou" Fishing Fund Raiser
Friday, June 15
Harrisons Chesapeake House Inn, Tilghman Island, Md.
In its 10th year, this annual outing on Tilghman Island Maryland includes:
- Happy hour on Thursday night
- Eastern Shore dinner
- Full day of Striped Bass fishing on the Chesapeake Bay with charter boats and professional captain.
For more information contact Jon Penders at jpenders@rcltd.com or Ed Hauck at ehauck@rcltd.com
Proceeds will be donated to Lou Schisler's alma mater, the Williamson Free School of Mechanical Trades for a scholarship in building and construction trades.
For more information on this program, go to www.FriendsofLou.com
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Builder Partnerships manages highly competitive rebate and incentive programs and works to strengthen relationships between builders, manufacturers and other service providers in the home building industry. Currently, we have more than 500 builders, more than 75 manufacturers and several service providers associated with our program.
For more information, visit www.builderpartnerships.com
The Shinn Group has more than 500 builder clients located across the U.S. and Canada, including top performers among regional homebuilders. We offer sound management and financial principles and practices to home builders across the U.S. and Canada.
For more information, visit www.theshinngroup.com
Shinn Consulting is a widely recognized and well-respected leader providing consulting to homebuilders. It is dedicated to improving the professionalism of the home building industry.
For more information, visit www.shinnconsulting.com
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