Athlete's Arena 2
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Love Is in the Air!
Love of sports, that is...
February 2007
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In this issue
-- Introducing the AMP Rating System
-- Columbia Area Football Coaches' Association Clinic
-- KettleBell Concepts Level 1 Instructor Training
-- The Ultimate Athlete T-Shirt
-- Sorinex Designs Nation's Largest Football Only College Weight Room

Greetings!

Happy Valentine's Day! This month, we know you'll love the new AMP rating system, recap of the Columbia Area Football Coaches' Association Clinic, photos from the KettleBell Concepts' instructor clinic, new t-shirt for record breakers & personal best achievements, and Sorinex's weightroom at Liberty University!

Don't forget to leave a testimonial on our website, and get your choice of a free Athlete's Arena bumper sticker OR $5 off your next training session!


Introducing the AMP Rating System
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Athlete?s Arena & SCVarsity.com are proud to introduce AMP, the most concise rating of athleticism available! With one of the most complex formula?s on the market, the AMP system measures the power, strength, speed, agility, motion, and explosion of an athlete and calculates this data against height, weight, and position. We will be using the AMP rating system to measure athleticism at our combines and facility. Scores are also used for SCVarsity.com's player/prospect rankings!


Columbia Area Football Coaches' Association Clinic
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Athlete's Arena & SCVarsity.com were proud to co- sponsor the Columbia Area Football Coaches' Association Clinic held at Brookland-Cayce High School on January 26-27, where some of the most knowledgable and experienced proessionals in South Carolina presented offensive, defensive, strength and agility sessions. Our very own Josh Ortegon, Sports Performance Specialist, discussed Off-Season Training: Tips for an efficient off-season training program, and Jim Baxter of SCVarsity.com joined him in introducing the AMP rating system (aforementioned in previous article). It was our pleasure to be in the company of such accomplished football authorities!


KettleBell Concepts Level 1 Instructor Training
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Thank you to all who participated in KettleBell Concepts' Level 1 Instructor Training hosted by Athlete?s Arena & Sorinex Exercise Equipment January 27-28! Among those in attendance were Randy Barnes-Olympic Gold Medalist, Mike Srock- Byrnes High School Strength Coach, Michelle Adams- Figure Olympia Competitor, and 26 outstanding fitness professionals from across the nation. Athlete's Arena is now the ONLY kettlebell certified facility in South Carolina! Follow the logo to view recently added pictures from this event.


The Ultimate Athlete T-Shirt
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We've added "The Ultimate Athlete" t-shirt to our store, and the best part is it's FREE! But there's only one way to get it: break one of our current facility records OR achieve a personal best record. One of our trainers must be present to confirm.


Sorinex Designs Nation's Largest Football Only College Weight Room
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Athlete's Arena's partner, Sorinex Exercise Equipment, completed Liberty University's weight room making it the largest football only college weight room in the nation! ?This is the best football weight room in America,? said Bill Gillespie, head strength and conditioning coach. Congratulations Richard & Bert!


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