Career E-News: June 2011 

Monthly Newsletter for Executives, Managers, and Professionals in Career Transition / Written and Published by Joellyn Wittenstein Schwerdlin, The Career Success Coach

In this issue:
10 Things I Know About..Resume Writing
The Three Biggest Mistakes Jobseekers Make on LinkedIn And How To Avoid Them
Is It Time to Partner with a Career Coach?
About "The Career Success Coach"
Quote of the Month: On "Limitations"
Client Landings
Applause - Clapping

Congratulations to Lou Miano who landed landed a lucrative Business Systems Analyst assignment with Mercer, where he will be 

supporting technology projects required for a large client conversion.  

Quick Links...

Greetings!                              Joellyn Headshot 2009 

Happy 3rd day of Summer! You probably heard about the tornadoes that hit Massachusetts on June 2. The most damaging ones touched down 50 miles west of Worcester, in the Springfield area. Worcester was in a "tornado watch / warning" zone for the afternoon and evening, but the worst weather we had was only torrents of rain and gusting winds. The last tornado which actually hit Worcester was 58 years ago -- in 1953!  


Since May, the most encouraging piece I've read about the U.S. labor market and economy is: "New Signs Point to Recovery"  (Associated Press). The authors report: "Economists said that the steady decline of unemployment applications signals that the job market is improving, but at a very slow pace." Compared to April's  growth of 220,000 jobs, only 54,000 job were added in May. One economists explains: "This is not a derailing of the economy...This is a period of weak growth and we're going to see it for some time."     


You might know that I entered the career services field as a resume writer (in 1991), before expanding my practice to career coaching. Even so, I still provide resume writing for clients, once I help them figure out their career direction. The Worcester Business Journal has published some of my best resume writing tips in the article: 10 Things I Know About...Resume Writing.  


LinkedIn, which launched as a business networking site in 2002, has elevated to a top social networking site for jobseekers and recruiters. Besides being found by keyword searches, your profile content must position you as a valuable candidate instead of a desperate jobseeker. My article: "The Three Biggest Mistakes Jobseekers Make on LinkedIn And How To Avoid Them" will give you some guidelines on how to do exactly that!         


Is your job search stuck? Is your career stalled? Are you frustrated because your career transition isn't happening as quickly as you would like? If so, a Career Action Planning (CAP) Session may be just what you need to get a fresh perspective on your situation as well as new strategies to help you move forward.

Dedicated to your career success, always...
:) Joellyn
P.S. A warm welcome to my new subscribers!
WBJ10 Things I Know About...Resume Writing   (Worcester Business Journal Article, 06-20-11) 

 WBJ Logo

 I'm excited to report that the Worcester Business Journal has published one of my articles: "10 Things I Know About...Resume Writing." The points I cover are:


10) Length is Relative

 9) Chronological Is Best

 8) Scrap Objectives

 7) Brand Yourself

 6) Use Keywords

 5) Flaunt Accomplishments

 4) Describe Employers

 3) Customize

 2) Camouflage Your Age

 1) Networking is Key


Read the entire article here:


LinkedInThe Three Biggest Mistakes Jobseekers Make on LinkedIn And How To Avoid Them      

LinkedIn Logo  

LinkedIn has evolved into a top social networking site where jobseekers can get found by hiring managers searching for top talent. It is also a tool for jobseekers to build credibility with their networking contacts who can recommend them for potential employment opportunities.


Your biggest challenge on LinkedIn is to position yourself as a valuable candidate, without looking like a desperate jobseeker. If you are not attracting job opportunities through LinkedIn, see if you're making these three serious mistakes with your profile:


Mistake #1: "Job Search" Language in Headlines and Current Employment Status


Common, generic examples are: "<fill-in-the-blank> Professional looking for <entry, mid, senior>-level position" [Headline] and "Actively exploring direct hire, contract, and consulting opportunities" [Current Employer].


This type of message will be a turn off to hiring managers, like the useless resume objective: "Seeking a challenging position in a progressive organization." Employers don't care about what you want; they are interested in knowing what kind of problems you can solve for their company.


Use a professional headline that conveys who you are, what you do professionally, and in which industry; but lose the "job search" wording. Instead, edit the "Opportunity Preferences" and check the box that indicates you are open to "Career opportunities."


If you are unemployed, put some entries into your current employment status, to show that you're not just sitting idle, waiting for opportunities to fall into your lap. You can list that you're a consultant in your area of expertise (even if you've just started your practice) or describe a volunteer project you're involved in.


Mistake #2: Redundant / Repetitive Network Updates


If you have "Status Updates" enabled, your network will be alerted every time you make the slightest edit to your profile. While these pings might improve your search engine ranking, your contacts will be annoyed with these repetitive updates, when they see that nothing major in your employment status has changed.    


A better strategy is to temporarily turn off "Status Updates" when editing your profile. Go to, scroll to "Privacy Controls" then click "Turn on/turn off activity broadcasts" and uncheck the box which says: "Let people know when you change your profile, make recommendations, or follow companies."


When you have made an important change, click the "Share Profile" button to the right of your profile. This opens a prewritten email you can send to your contacts, notifying them that you changed your profile and would like their input. Doing so will create meaningful interactions with your contacts, without boring them with minor edits to your profile.  


Mistake #3: Status Updates Unrelated to your Profession   


Put yourself in the shoes of a prospective employer. When they visit your LinkedIn profile page, what will they see about what you have to offer? Will they see whatever career advice you've been reading, or some religious or political commentary? These types of posts or "likes" will do nothing to support your professional value, unless you are a career coach, clergy member or politician.


A better strategy is to post information which conveys your expertise to your network, recruiters and potential employers. These can be your own blog posts or links to industry-related articles. Here's an example post from someone in sales: "New sales lead tracking software to replace ACT is here: <article link>". Hint: use to shorten links.


LinkedIn can help you make the best impression on both your network and the hiring community. If you avoid these three mistakes and follow my suggestions, you'll go from desperate jobseeker to savvy online networker.


2011 Joellyn Wittenstein Schwerdlin, The Career Success Coach. All Rights Reserved. 

CAPIs It Time to Partner with a Career Coach?
  • HourglassDo you work hard on your job search but seem to get nowhere fast?
  • Are you burned out with your job, but don't know what other career(s) might satisfy you?  
  • Do you have trouble understanding how your transferable skills can be used in other professions?
  • Do you apply for jobs online, only to get "thanks but no thanks" responses?
  • Does it seem like your network can't help you with your job search the way you'd like?
  • Do you have difficulty "sealing the deal" at interviews?  

Is it time to take a risk -- a giant step forward -- to end the pain once and for all? You may surprised: the problem might not be what you think and simpler to overcome than you thought possible.


Regardless of the issues you face or what you may be frustrated or confused about, I can provide the clarity, creative thinking, objectivity, and perspective you need to get your career and job search moving in the right direction.  


Let's get started with a Career Action Planning (CAP) Session, to help you figure out what's working, what needs attention and what the next steps are to landing your ideal career position in record time. 


 Go to my website to learn more: 

About "The Career Success Coach" 


Joellyn Wittenstein Schwerdlin is a career coach in private practice. She works with executives, managers, and professionals who are ready to make a change in their employment situation, but don't know what that change looks like or what their next steps should be. She uses a proven, 8-module career coaching program to help her clients identify and land ideal career positions much faster than they ever could on their own. Her program starts with a Career Action Planning (CAP) Session to first determine where clients are getting stuck, stalled or confused in the process of making their desired job and career transition. 


Joellyn will be happy to discuss your situation on a free call. Contact her at 508-459-2854, 

or visit

Quote of the Month: On "Limitations"
New Q   
 "Once we accept our limits, we go beyond them." -- Albert Einstein

 2011 The Career Success Coach

 All rights reserved.